Email Marketing & CRM Specialist

Rotork; Bath; On-site; GBP 35,000 - 50,000; Full time

Job summary

A global leader in flow control solutions is seeking an Email Marketing & CRM Specialist to develop customer communication strategies. The role involves designing automated email journeys and collaborating across departments to enhance customer engagement. Candidates should have 3–5 years of experience in email marketing, be proficient in CRM systems, and knowledgeable about GDPR compliance. This position emphasizes a proactive, collaborative approach to innovation and continuous improvement.

Qualifications

• 3–5 years’ experience in email marketing or CRM, preferably in a B2B or industrial setting.
• Proficiency with email platforms and automation workflows.
• Familiarity with GDPR and multilingual campaign localisation.

Responsibilities

• Lead the development of customer communication strategy.
• Design and deliver personalised, automated email journeys.
• Collaborate with Sales, Product, and Customer Service teams.

Skills

Email marketing

CRM

Automation workflows

GDPR compliance

B2B marketing

Tools

HubSpot

Salesforce

Marketo

CE Outbound Marketing

Job description

Rotork is a global leader in mission critical flow control solutions, committed to innovation and excellence in the industry. Our cutting‑edge products and services are essential in numerous industries, and our presence at major tradeshows worldwide is a testament to our influence and leadership.

Job Description

Rotork is looking for an Email Marketing & CRM Specialist to lead the development of our customer communication strategy. This role is central to designing and delivering personalised, automated email journeys that nurture leads and build long‑term relationships. It combines technical expertise with a deep understanding of customer behaviour and lifecycle marketing, helping us connect meaningfully with audiences across the globe.

This role reports directly to the Digital Marketing Manager and works closely with Sales, Product, and Customer Service teams to ensure messaging is aligned across all customer journey touchpoints. You’ll also collaborate with external vendors and platform providers to optimise performance and maintain compliance with global email regulations.

You’ll bring 3–5 years’ experience in email marketing or CRM, ideally within a B2B or industrial environment. Proficiency with platforms such as CE Outbound Marketing, HubSpot, Salesforce, or Marketo is essential, along with strong CRM segmentation and automation workflow skills. Experience with GDPR compliance, behavioural marketing, and multilingual campaign localisation will be highly beneficial.

We’re looking for a detail-oriented, data‑driven individual who’s passionate about customer engagement and personalisation. You’ll be proactive, collaborative, and solutions-focused—someone who thrives on innovation and continuous improvement. If you’re excited by the opportunity to shape global email strategy within a leading industrial organisation, we’d love to hear from you.

Qualifications

Experience Required

• 3–5 years’ experience in email marketing or CRM, preferably in a B2B or industrial setting.
• Proficiency with email platforms such as CE Outbound Marketing, HubSpot, Salesforce, or Marketo.
• Strong experience in automation workflows, lead scoring, and behavioural marketing.
• Familiarity with GDPR, global compliance standards, and multilingual campaign localisation.

Personal Specification

• Proactive & Accountable – Takes ownership of campaign performance and drives continuous optimisation.
• Collaborative & Inclusive – Works effectively across departments and values diverse customer perspectives.
• Curious & Courageous – Explores new tools and techniques to enhance engagement and automation.
• Customer Centric – Designs communications that resonate with customer needs and lifecycle stages.