Email Designer - 6 Month FTC

Hastings Direct; Bexhill-on-Sea; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Flexible hybrid working

Annual bonus

Life assurance

Pension contributions

Mental wellbeing support

25 days annual leave

Cycle to work

Job summary

Hastings Direct is hiring a designer to build and evolve a scalable email design system, translating patterns into reusable components for CRM, promotions and service emails. You will ensure accessibility, typography and visual language align with brand.

Collaboration with marketing and product teams is essential to maintain consistency across all email communications. The role focuses on creating guidance, documenting components, and advancing the internal design system in line with Hastings

Qualifications

• Strong experience designing and evolving digital design systems.
• Proven experience designing responsive email templates and email communication frameworks.
• Experience creating reusable components, patterns, and design libraries.
• Strong understanding of email design best practices and email client constraints.
• Excellent visual design skills with strong typography, layout, and information hierarchy.
• Experience using Figma and modern design system workflows.
• Deep understanding of accessibility standards, including WCAG AA requirements.
• Strong stakeholder management and cross-functional collaboration skills.
• Knowledge of HTML email development considerations.
• Experience working with CRM and marketing automation platforms.

Responsibilities

• Build a scalable email design system underpinning Hastings Direct's email communications.
• Create responsive email templates for CRM, lifecycle, promotions, service and transactional emails.
• Ensure design work aligns with Hastings Direct’s brand, principles and visual language.
• Create guidance and documentation for consistent use of email components and templates.
• Document the design system in line with the Customer Experience Hub.

Skills

Design systems

Email templates

Reusable components

Email accessibility

Typography

Figma

WCAG AA

Stakeholder management

CRM platforms

Marketing automation

Tools

Figma

CRM platforms

Job description

We’re a digital insurance provider with bold ambitions to become the best and biggest in the UK market. Over recent years, we’ve made huge investments in our digital capabilities, underpinned by our strong 4Cs culture, to ensure we continue to deliver market leading experiences for our customers.

We provide insurance for over four million customers, every interaction with us is shaped by thoughtful design, data-led decision making and a deep understanding of customer needs.

Our Commercial, Digital and Marketing teams sit at the heart of this journey – combining entrepreneurial thinking, analytical insight and creativity to build market leading customer experience.

From pricing and proposition design to intuitive digital journeys and compelling tone of voice, our teams are passionate about creating experiences that are not only effective, but genuinely enjoyable.

As we continue to grow as an increasingly digitised business, our colleagues play a critical role in driving change, shaping the future and making a meaningful difference for our customers every day.

Job details

• Build a scalable email design system that underpins all our email communications, transposing existing components and established patterns and principles into email, whilst identifying and creating new components & patterns necessary to support our communications ambitions.
• Create responsive email templates for a breadth of email communications, such as;
  - CRM and lifecycle communications
  - Promotional and campaign emails
  - Service communications
  - Transactional emails
• Making sure all design work aligns with Hastings Direct’s brand, design principles, standards and visual language.
• Create clear guidance and documentation that supports and helps maintain the consistent use of email components, patterns and templates over time.
• Creating and documenting the design system in-line with the approach and practices of the internal Customer Experience Hub.

Essential skills/experience

• Strong experience designing and evolving digital design systems.
• Proven experience designing responsive email templates and email communication frameworks.
• Experience creating reusable components, patterns, and design libraries.
• Strong understanding of email design best practices and email client constraints.
• Excellent visual design skills with strong typography, layout, and information hierarchy.
• Experience using Figma and modern design system workflows.
• Deep understanding of accessibility standards, including WCAG AA requirements.
• Strong stakeholder management and cross-functional collaboration skills.
• Knowledge of HTML email development considerations.
• Experience working with CRM and marketing automation platforms.

Regrettably, we are unable to offer Visa support/sponsorship for this role.

As a Disability Confident employer, we’re committed to ensuring our recruitment processes are fully inclusive – what this means to you is if you’re applying for a job with us, you’ll have fair access to support and adjustments throughout your recruitment journey. We also welcome applications through the Disability Confident Scheme (DCS).For more information on the DCS, please visit our inclusive business page on our careers website.

Hastings Group is an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status. Please also note that we have a thorough referencing process, which includes credit and criminal record checks.

At Hastings Direct, we’re committed to creating an inclusive environment where everyone has the opportunity to succeed. If you require any reasonable adjustments during the recruitment process, we encourage you to be open with us. Our recruitment team is here to provide the support you need to ensure a fair and accessible experience for all.

Benefits

• Flexible working – we champion a flexible hybrid working approach – please speak to your recruiter to discuss in more detail
• Competitive bonus scheme – all colleagues are eligible for our annual 4Cs performance bonus
• Financial wellbeing – as well as providing you with 4x your salary with our life assurance cover, income protection at no extra cost, and matched pension contributions up to 10%, we are proud to provide you with an award winning package which includes – discounts, cashback, free independent mortgage advice and free access to financial wellbeing support
• Mental wellbeing programme – we have the thrive mental health app, our colleague assistance programme available 24/7, our own in-house mental health first aiders, support groups and a dedicated team to make sure we are covering your needs
• There’s more! – 25 days annual leave + bank holidays, with the option to buy or sell one of your weeks, access to our health care cash back plans, dental plans, discounted health assessments, Cycle to work and tech schemes, discounted and free onsite facilities, social events throughout the year and much more ….

Join us and you’ll find a different way of doing things. We call it the 4Cs. We focus on getting it right for our colleagues, customers, company and community. As one of our colleagues, you’ll be helping to drive our growth, so in return, we’ll give you all the support, training and development you need. Our 4Cs principles are simple: we believe by creating the right culture for our colleagues and giving them the right tools to do their job, we’ll deliver good outcomes for every customer, helping us to grow the company profitably and sustainably and allowing us to invest in the communities we serve.