Email & CRM specialist (Contract, Remote)

KOMI; Camden Town; Remote; GBP 40,000 - 55,000; Full time

Job summary

A dynamic marketing company is seeking an Email & CRM Specialist to enhance customer communication strategies. The ideal candidate has over 4 years of experience in Email Marketing, excels in campaign execution and optimization, and is proficient with tools like Braze or Iterable. This role focuses on driving engagement and conversion through analytics and strategic decision-making, with a remote or hybrid work arrangement.

Qualifications

• 4+ years of experience in Email Marketing, CRM, or Lifecycle Marketing.
• Strong experience using email/CRM platforms.
• Highly organised and detail-oriented.

Responsibilities

• Own the end-to-end execution of Email and CRM campaigns.
• Conduct thorough QA and A/B testing.
• Monitor key performance metrics and identify trends.

Skills

Email Marketing

CRM

Campaign Execution

A/B Testing

Data Analysis

Tools

Braze

Iterable

Customer.io

Job description

About The Role

We’re looking for a hands-on, data-driven Email & CRM specialist to help scale and optimise KOMI’s customer communication strategy. We’re looking to strengthen our Email and CRM capabilities with an experienced professional who can help us accelerate and streamline the execution of our campaigns.

This role is ideal for someone who has strong technical expertise in email marketing and CRM but also enjoys testing, optimisation, and strategic decision-making. You’ll be responsible for owning campaign execution while also playing a key role in driving engagement, retention, and conversion through email. You’ll work closely with our Marketing and Product teams to ensure that our messaging is impactful and aligned with our broader business goals.

Key Responsibilities

Campaign Execution & Optimisation

• Own the end-to-end execution of Email and CRM campaigns, including segmentation, setup, testing, scheduling, and deployment.

• Work with the Brand & Marketing team to ensure email copy, visuals, and messaging align with KOMI’s brand voice.

• Conduct thorough QA and A/B testing to maximize open rates, click-through rates, and conversions.

• Develop automated email and notification workflows that drive engagement and retention.

Growth Initiatives

• Identify opportunities to improve customer journeys and increase lifetime value.

• Develop data-driven experiments to test new messaging strategies, personalisation approaches, and segmentation techniques.

• Collaborate with Product and Engineering teams to explore new CRM capabilities, integrations, and customer engagement features.

Performance Analysis & Reporting

• Monitor key performance metrics (open rates, CTR, conversion rates, etc.) and identify trends, insights, and areas for improvement.

• Prepare regular reports and recommendations, translating data into actionable marketing strategies.

• Work with the data team to refine segmentation, audience targeting, and personalisation efforts.

What We’re Looking For

• 4+ years of experience in Email Marketing, CRM, or Lifecycle Marketing.

• Strong experience using email/CRM platforms such as Braze, Iterable, or Customer.io.

• Highly organised and detail-oriented, with a strong ability to manage multiple campaigns simultaneously.

• Comfortable working in a fast-paced, data-driven environment, with a proactive approach to problem-solving.

• Experience with A/B testing and optimization strategies to drive performance improvements.

• Basic experience with editing HTML/CSS for email edits.

JOB TYPE

Contract

LOCATION

Remote / Hybrid