Email & CRM Manager

Nobody's Child; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A sustainable women's fashion brand in London seeks a Digital Marketing professional to enhance customer loyalty through targeted communications and manage CRM initiatives. The ideal candidate possesses around 3 years of experience in digital marketing and CRM, with strong project management skills and familiarity with tools like Emarsys and Shopify.

Qualifications

• Around 3 years' experience in digital/CRM.
• Experience in managing email campaigns and direct mail tactics.
• Strong project management skills.

Responsibilities

• Drive customer loyalty and retention through targeted communications.
• Manage daily product selection and data segmentation for email.
• Oversee direct mail activities and stakeholder management.

Skills

Digital marketing

Project management

Customer relationship management (CRM)

Email campaign management

Stakeholder management

Tools

Emarsys

Shopify

Job description

Responsibilities

• Reporting to the Digital Marketing Lead you will be responsible for driving customer loyalty and retention both online and in-store through the delivery of targeted customer communications and insights
• Managing the daily product selection and data segmentation for our email channel, working with all necessary stakeholders to increase effectiveness and efficiencies to drive business value
• Managing direct mail activity within the business; across project management (via shared critical path), data selection, supplier management (print and production) alongside internal stakeholders (Ecom, design, buying and merchandising)
• Managing internal and external stakeholders to understand the business requirements for email and CRM tactics
• Proposing new initiatives (processes to technology) to improve the effectiveness and efficiencies of CRM activity – such as a loyalty programme
• Ongoing management and continued segmentation of customer database to identify and target actives, lapsers and dormants with specific campaigns
• Managing a monthly CRM KPI 'stat-pack' report, and customer data requests
• Managing Agency and 3rd party SaaS management to ensure NC realise CRM benefits within a highly collaborative working relationship

Qualifications

• Around 3 years' experience in digital/CRM across managing email campaigns, CRM and direct mail tactics
• ESP experience and CRM tactics to increase customer retention/response rates
• Experience of managing 3rd party relationships across agencies and tech providers
• Be a collaborator, strong project management skills and ability to drive outcomes in a rapidly changing environment independently alongside collaborating across multiple teams
• Experience with Emarsys or similar ESP, Shopify
• Knowledge of direct mail, RFM reports and match back activity
• Experience across Ecom and stores

If this sounds like your next opportunity, please apply and we will be in touch!

We're on a mission to revolutionise women's fashion by making it more sustainable and affordable. Our message is clear: we believe thoughtfully made clothes can exist at an accessible price point with sustainable materials. At Nobody's Child, we're driven by creating responsible and affordable fashion for kind and spirited women. We are an independent, London‑based brand, powered by a passionate team of change makers and skilled people who make our clothes. The good news? You could be part of the journey!