Education Marketing Director: Recruitment & Brand Strategy

Select Recruitment Specialists Ltd; Marston; On-site; GBP 40,000 - 60,000; Full time

Job summary

A prominent independent school in the United Kingdom is seeking a Marketing Manager to lead and develop their marketing and communications strategy. This role involves strategic leadership, managing the marketing budget, and employing digital marketing techniques to enhance recruitment efforts. The ideal candidate will have significant educational marketing experience, strong digital skills, and the ability to create compelling content. This is a senior position with the opportunity to shape the school's brand and attract talented students.

Qualifications

• Educational marketing experience is essential.
• Strong understanding of marketing strategies and student recruitment cycles.
• Exceptional written and verbal communication skills.

Responsibilities

• Develop comprehensive marketing plans aligned with recruitment targets.
• Execute integrated marketing activities including digital campaigns and recruitment events.
• Manage the marketing budget and provide performance reports to leadership.
• Optimize the school’s website and maintain brand integrity.
• Lead and manage the marketing team effectively.

Skills

Strategic Marketing Expertise

Digital Proficiency

Leadership & Management

Communications

Operational Excellence

Education

Marketing experience in educational settings

Tools

Adobe Creative Suite

WordPress

Mailchimp

Google Analytics

Job description

A prominent independent school in the United Kingdom is seeking a Marketing Manager to lead and develop their marketing and communications strategy. This role involves strategic leadership, managing the marketing budget, and employing digital marketing techniques to enhance recruitment efforts. The ideal candidate will have significant educational marketing experience, strong digital skills, and the ability to create compelling content. This is a senior position with the opportunity to shape the school's brand and attract talented students.