ECommerce Specialist

GARMIN (EUROPE) LIMITED; Eling; On-site; GBP 32,000; Full time

Job summary

An international technology company is seeking an eCommerce Specialist based in Southampton. This role involves developing B2B strategies, managing partner relationships, and optimising SEO to drive sales. Candidates should have a strong commercial mindset and proven experience in eCommerce. Excellent communication and analytical skills are essential. The position offers a competitive salary and benefits.

Benefits

Excellent benefits

Opportunity for travel

Qualifications

• Experience in eCommerce and B2B channels.
• Strong analytical skills for KPI tracking.
• Excellent communication and relationship management.

Responsibilities

• Develop and manage eCommerce B2B performance.
• Negotiate marketing activities to optimise sales.
• Analyse market data to drive eCommerce strategies.

Skills

SEO optimisation

Data analysis

B2B relationship management

Conversion strategies

Market analysis

Competitor research

Job description

Location

Southampton, office based

Hours

40 hours per week, Monday to Friday

Salary

£31,500 per annum

Excellent Benefits

(No further detail provided)

Purpose of the job

To support the commercial success of Garmin's direct-to-consumer eCommerce channel by executing and optimising initiatives that drive sales, increase profitability, and expand our customer base. This role plays a key part in developing and managing B2B partnerships that add commercial value to Garmin.com, while delivering marketing campaigns that reach beyond our traditional audience. A core part of the role involves supporting our SEO strategy and execution, ensuring our Garmin.com content is optimised to drive organic traffic, improve visibility, and contribute to long‑term growth. Working closely with cross‑functional teams, the eCommerce Specialist will help deliver an engaging online experience, monitor site performance, and contribute to the achievement of sales and margin targets through data‑driven planning and continuous improvement.

Key duties and responsibilities

• Development and ownership of the eCommerce B2B/Garmin Health trading calendar to utilise the best of local marketing and key calendar events, ensuring brand consistency, compliance, and quality always.
• Manage partner relationships including key B2B/Garmin Health revenue channels where required to maximise return on investment.
• Effectively negotiate marketing activities to support our B2B/Garmin Health Sales strategy, ensuring the customer journey is optimised for conversion.
• Support the Head of eCommerce with conversion strategies to achieve overall .COM sales and profit targets.
• Fully own analysis and reporting on relevant KPIs to key stakeholders to drive decision making across the eCommerce team.
• Conduct weekly market analysis using tools such as Price Shape, while sharing actionable and constructive feedback directly to the Head of eCommerce.
• Analyse inventory availability online, and work with the Head of eCommerce to ensure forecasting accuracy.
• Responsibility for the online presence on Garmin.com, maximising engagement and product revenues including accurate demand product forecasting.
• Collaborate with marketing, logistics, and other departments to ensure smooth e‑commerce operations, promotional campaigns, and cohesive customer experiences.
• Support and work alongside eCommerce & Paid Search Managers, to identify and optimise our SEO and Paid Search strategies.
• Assist in uploading and optimising website content with appropriate meta titles, descriptions, alt text, and internal linking.
• Support with pre‑launch and live QA checks for all forthcoming product and campaign launches.
• Conduct basic keyword research to support blog and product page optimisation, using tools like Google Keyword Planner.
• Help maintain the SEO content calendar by tracking deadlines, assets, and publishing status.
• Perform competitor research and summarise findings on organic rankings, keyword usage, and on‑site content.
• Collect and organise monthly performance metrics (e.g. organic traffic, keyword rankings) into simple reports for team review.
• Stay informed about basic SEO trends and share any new learnings or resources with the team during regular catch‑ups.
• Track, report, and analyse current business reporting tools plus website analytics, initiatives, and campaigns across Garmin.com.
• Ensure engagement and performance levels are maximised.
• Work cross‑functionally with key internal stakeholder groups as defined by the Head of eCommerce.
• Identify and utilise new tools and technology to support ongoing digital initiatives.
• Ensure website content, policies and technology comply with laws and regulations e.g. Trading Standards, GDPR, Distance Selling Act, Equality Act, Competition law.
• Ensure personal and team compliance with Code of Conduct, Web Governance, Bribery Act, Competition Law, GDPR and other company policies.

Education & Experience

• Commercial mindset with the ability to interpret and work towards achieving ROI and revenue targets.
• Industry experience in a similar role.
• Entrepreneurial identify business opportunities and deliver them with limited resources.
• Proven ability to effectively build and manage external relationships.
• Exceptional written and oral communication skills, with strong attention to detail, and comfortable communicating and presenting to internal and external teams.
• Excellent understanding of Garmin products and services and what differentiates Garmin from the competition (WHY Garmin).
• Excellent verbal and written communication skills.
• Excellent presentation, organisation, and planning skills.
• Capable of multitasking in a high‑pressure environment.
• Be proactive, reliable, responsible, and accurate with an attention to detail.
• Excellent interpersonal and relationship development skills.
• Flexible, hands‑on approach to business.
• Flexibility to travel.