Ecommerce Optimisation & Personalisation Specialist

OFFICE; City Of London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading fashion retailer in London is seeking an Ecommerce Optimisation & Personalisation Specialist to enhance customer experiences through data-driven decisions and A/B testing. The ideal candidate will collaborate with various teams to implement optimisations and improve online sales. Candidates should have experience in HTML, CSS, and content management tools, alongside a passion for e-commerce. The role offers flexible hours, a pension scheme, and a supportive working environment.

Benefits

Flexi-hours

Contributory pension scheme

Employee Assistance Programme

Contribution towards eyetest and eyewear

23 days annual leave and 8 bank holidays

Staff discount

L&D Development programmes

Travel card loan

Breakfast on us

Monthly office socials

Qualifications

• Experience with content management tools and understanding of search and merchandising tools.
• Strong communicator both verbally and in writing.
• Strong commercial awareness and passion for online shopping.

Responsibilities

• Deliver and implement personalisation initiatives across websites and apps.
• Lead A/B testing campaigns and identify innovation opportunities.
• Collaborate with trade and marketing teams to execute optimisations.
• Compile reports on optimisation results and future focus points.

Skills

Experience in updating HTML and CSS

Knowledge of Excel, Word and PowerPoint

Strong communication skills

Organised and able to meet deadlines

Strong problem-solving skills

Passion for e-commerce

Tools

Content management tools

Dynamic Yield

Google Analytics

Bloomreach

Job description

Closing Date / 12 / 03 Reference NumberTRU-1 Job TitleEcommerce Optimisation & Personalisation Specialist Job TypePermanent Full-time Location - CountryUnited Kingdom Location - CityLondon Location - StoreHead Office Job Description

We are seeking a passionate fashion enthusiast with a flair for e-commerce to join our team. In this role, you will collaborate with the e-commerce trading team to gather A / B testing requirements, always prioritizing the customer experience. You will use commercial insights and data analysis to inform your decisions. Additionally, you will oversee all content updates, ensuring that the customer journey is clear and accurate.

Key responsibilities

• Delivering optimisation & personalisation Initiatives across Office & Offspring websites and apps.
• Lead A / B testing campaigns, identify opportunities for innovation, and implement impactful changes using Bloomreach and other tools.
• Collaborate with the wider trade, buyers and CRM teams to ensure seamless execution.
• Enhancing Customer Experience : Support premiumisation efforts by optimizing CMS templates, briefing new features, and ensuring mobile and desktop journeys meet customer expectations.
• Be proactively involved in the planning, briefing and execution of all trading optimisation A / B tests across the OFFICE, OFFICE London and Offspring websites.
• Using Google Analytics and other analysis tools including Content Square you will proactively optimise online selling, be it through site search updates, product recommendations, serving lightboxes or badging products for promotional purposes.
• Work closely with the design team to ensure all requirements are met and creative is commercially clear and all information is accurate.
• Work with the trading team to discuss ideas, gather requirements and plan for future tests. Manage the relationship with our optimisation platform Dynamic Yield. Have weekly calls with account manager to analyse test results and discuss best practises going forward.
• Hold regular meetings with the trade and marketing teams to determine and prioritise future optimisation focus points.
• Compile weekly and monthly optimisation reports and share with the ecommerce team and wider business. These should include top line stats from recent A / B tests as well as sharing next steps and competitor analysis.
• Attend the weekly planning meeting to ensure all content and trading expectations are being met.
• Making sure to communicate optimisation plans with the team to ensure everyone is aligned.
• Use HTML and CSS knowledge to help implement trading updates.
• Liaise with Front End Developers (agency) on creation and testing of new experiences.

What we are looking for

• Experience in updating HTML and CSS.
• Knowledge of Excel, Word and PowerPoint.
• Experience with content management tools and a high understanding of a search and merchandising tool (Search and Promote).
• Strong communicator both verbal and written.
• Organised – due to the nature of this role you will be required to work to strict deadlines and manage your time wisely.
• Strong problem solver. Strong commercial awareness.
• Passion for ecommerce, online shopping and how it impacts the current retail environment.

What we are offering you

• Flexi-hours.
• Contributory pension scheme.
• Access to Employee Assistance Programme through the Retail Trust.
• Contribution towards eyetest and eyewear.
• 23 days annual leave and 8 bank holidays. Increased annual leave after two years’ continuous service.
• Staff discount.
• L&D Development programmes with our Partner; The Fashion Retail Academy.
• Travel card loan.
• Breakfast on us.
• Monthly office socials.