eCommerce Merchandiser

Marshalls Garden; Alconbury; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading gardening retailer is seeking an experienced eCommerce Merchandiser to join their marketing team in Alconbury. You will manage online campaigns, optimize product visibility, and enhance customer experience on their eCommerce platform. Ideal candidates will have at least 2 years of experience in eCommerce trading and a passion for gardening. The role allows for significant impact on sales performance through innovative strategies.

Qualifications

• Minimum of 2 years' experience in eCommerce trading roles.
• Proven ability to develop and implement successful online campaigns.
• Experience using web analytics tools like Google Analytics.
• Familiarity with CMS and website platforms, especially Shopify.
• Retail eCommerce experience is a plus.

Responsibilities

• Manage online campaign creation and implementation to achieve sales targets.
• Optimize search algorithms to enhance product selection for customers.
• Oversee product launches and enhance online customer experiences.
• Analyze customer insights and online behavior for business improvement.

Skills

eCommerce trading experience

Campaign development

Web analytics tools (Google Analytics)

CMS and website platforms knowledge

Category management

Retail eCommerce background

Tools

Shopify

Google Analytics

Job description

We have a new opportunity for an experienced 'eCommerce Merchandiser' to join our award-winning online marketing team for Marshalls Gardens in Alconbury Hill.

Reporting to the Marketing Director, you will play a crucial role for the sales and margin performance of the Marshalls Garden websites through strong campaigns, eCommerce merchandising principles and excellent customer experiences. This is a key post for commercial understanding, customer focussing and identify growth ideas.

Key responsibilities include:

• Manage the creation and implementation of campaigns online in order to achieve the sales and margin targets. Including campaign messaging and positioning online, creation and updating of landing pages and creation of product listings, all in order to maximise campaign effectiveness and customer experience
• Manage the search algorithm and results to provide customers with the most appropriate product selections, in order to increase conversion to sale
• Ensure all new product launches are appropriately communicated online, to the agreed level.
• Brief additional content to support the customer experience online and to increase conversion to sale
• Understand the possible functionalities and features on the Shopify platform, to give customers the best possible experience online and deliver our brand proposition. Oversee the development roadmap, briefing partner suppliers where appropriate
• Manage the Product Information Coordinator, ensuring they own all aspects of product set up online
• Understand, report and share customer insight and website behaviour insight, in order to improve our business, including search trends, customer engagement online and trading opportunities

Requirements

• At least 2 years' successful experience in eCommerce trading roles
• Experience in developing and implementing campaigns and promotions online
• Experience using web analytics tools inc Google Analytics, heatmaps, survey tools.
• Experience of working within CMS and website platforms, Shopify preferable
• Experience within category management or buying preferable
• A background within a retail ecommerce environment, preferable seasonal
• A passion for gardening and growing would be useful