Ecommerce Marketing Manager

Goodnick; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A wellness-focused company in the United Kingdom is seeking an experienced E-Commerce Marketing Manager. The role involves managing email marketing campaigns, overseeing e-commerce operations, and coordinating content management. Ideal candidates should have over 5 years’ experience in digital marketing and strong analytical skills. The position offers a competitive salary and opportunities for professional growth.

Benefits

Competitive salary

Flexible working

Opportunity for growth

Qualifications

• 5+ years’ experience in digital or e-commerce marketing.
• Proven success with lifecycle/email marketing (automation, segmentation, testing).
• Strong skills in copywriting and content repurposing.

Responsibilities

• Plan and send email campaigns and optimize metrics.
• Manage Kajabi website and landing pages effectively.
• Lead content calendar across multiple channels.

Skills

Digital marketing experience

Email marketing

E-commerce platform management

Analytical skills

Project management

Copywriting

Tools

GetResponse

Google Analytics

Excel

Job description

About Goodnick

Goodnick is on a mission to help people Age Smarter. We create science-backed, doctor‑approved strength and mobility programmes designed for women over 60 — helping them stay strong, independent, and confident for life. Over 3,000 women across the UK have already used Goodnick to feel fitter, steadier, and more energised than they have in years.

We’re now looking for an E‑Commerce Marketing Manager to own our email marketing, e‑commerce operations, and content management — ensuring every customer touchpoint is engaging, seamless, and effective.

The Role

This is a hands‑on, data‑driven marketing role with three core priorities:

• Email marketing & lifecycle campaigns – driving revenue and retention through smart, segmented, high‑performing email flows.
• E‑commerce platform management – overseeing our Kajabi site, GetResponse automations, payment systems, and customer journeys.
• Content & campaign coordination – managing content teams, systems and calendars to keep our content marketing rhythm consistent and effective.

You’ll work closely with our founders, creative teams, and external media agencies to execute marketing campaigns that not only drive sales but deepen customer retention.

Key Responsibilities

• Email Marketing

• Plan, build, and send all email campaigns (newsletters, launches, seasonal offers, discount events).
• Create segmented customer journeys based on behaviour, interests, and pain points.
• Optimise deliverability, engagement, and conversion metrics (CTR, open rates, revenue per send).
• A/B test subject lines, layouts, CTAs, and content types.
• Manage GetResponse lists, tags, automations, and reporting.
• Turn long‑form videos and customer reviews into engaging, value‑driven email content (e.g. “Dan’s Expert Opinion” features, testimonial emails).

• E‑Commerce & Platform Management

• Manage Kajabi website and landing pages — ensure all sales pages, checkout flows, and automations function smoothly.
• Oversee payment systems, subscriptions, and discount code setup.
• Coordinate product and pricing updates with internal teams.
• Report on key funnel metrics — traffic, conversion rate, and revenue per visitor.

• Content Management

• Lead the content calendar across social channels, email, blog, and affiliate & influencer activity.
• Cut down long‑form content (e.g., Dan’s Clinics) into shorter videos, blog posts, and social/email snippets.
• Manage affiliate & influencer partnerships, testimonial collection, and review showcases.
• Coordinate with copywriters, designers, and video editors to ensure campaigns go live on time.

• Performance & Reporting

• Track and analyse key metrics (email engagement, website performance, content ROI).
• Provide actionable insights to optimise user journeys and conversion funnels.
• Maintain clean data hygiene across platforms and improve segmentation logic.

Tools You’ll Use

• Email: GetResponse
• Analytics: Google Analytics, UTM tracking, Excel/Sheets

About You

• 5+ years’ experience in digital or e‑commerce marketing.
• Proven success with lifecycle/email marketing (automation, segmentation, testing).
• Skilled in copywriting and repurposing content across formats.
• Comfortable managing multiple creative workflows and deadlines.
• Analytical, detail‑oriented, and comfortable working with data.
• Strong project management skills and proactive ownership mindset.

Why Join Goodnick

• Work at the forefront of healthy ageing and women’s wellness.
• Join a small, mission‑driven team where your ideas make a real impact.
• Be part of a growing brand that values science, medical integrity, and care.
• Competitive salary, flexible working, and opportunity for growth.