Ecommerce Manager (Subscriptions) THG Nutrition | Myprotein

The Hut Group; Manchester; Hybrid; GBP 55,000 - 80,000; Full time

Benefits offered by this job

25 days annual leave

Enhanced maternity/paternity pay

On-site gym

Staff discount up to 50%

On-site physio

Bus pass

Job summary

THG is seeking a commercially minded Subscriptions Manager to join the Myprotein Ecommerce team in Manchester. You will own the subscription journey end-to-end, from acquisition to onboarding, engagement, retention and reactivation, to grow recurring revenue.

You will work closely with Ecommerce, CRM, Product, Data and Marketing to turn insight into initiatives that deliver measurable growth, improve churn, and increase customer lifetime value.

Qualifications

• Experience managing or growing a subscription, membership, loyalty or recurring revenue proposition.
• Strong understanding of Ecommerce and digital customer journeys.
• Proven experience using data and customer insight to identify growth opportunities.
• A strong commercial understanding of acquisition, retention, churn and customer lifetime value.
• Experience working cross-functionally with Product, CRM, Marketing, Data and Trading teams.

Responsibilities

• Own the overall subscriptions strategy and roadmap, aligned to Myprotein's Ecommerce and commercial objectives.
• Drive subscription acquisition, conversion, retention and customer lifetime value.
• Analyse subscription performance and customer behaviour to identify opportunities for growth and optimisation.
• Develop and test propositions, pricing, promotions, benefits and customer journeys that improve subscription uptake and retention.
• Work closely with CRM and Marketing teams to develop targeted communications across the subscription lifecycle.
• Partner with Product and Technology teams to improve the subscription experience across website, app and other digital touchpoints.
• Own key subscription KPIs, including subscriber growth, conversion, churn, retention, LTV, revenue and engagement.
• Build regular performance reporting and provide clear commercial recommendations to senior stakeholders.
• Lead A/B testing and continuous optimisation of the subscription proposition and customer journey.
• Identify opportunities to reduce churn and increase customer frequency and basket value.
• Work cross-functionally with Trading, Merchandising, Customer Service, Finance, Supply Chain and Operations to ensure a seamless subscription experience.
• Keep up to date with ecommerce, loyalty and subscription trends, bringing new ideas and best practice into the business.

Skills

Subscriptions management

Data-driven insight

Cross-functional collaboration

A/B testing

KPI analysis

Job description

Division

Location

UK, Manchester

Job Type

Full-time

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

Life at THG Nutrition

THG Nutrition is home to some of the world's most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world's largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear.

Our brands and people exist to break boundaries - to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.

The Role:

We're looking for a commercially minded and customer-focused Subscriptions Manager to join the Myprotein Ecommerce team.This is a key role responsible for growing and optimising our subscription proposition, helping us build stronger customer relationships, increase retention and drive sustainable recurring revenue across our digital channels.

You'll own the subscription customer journey end-to-end - from acquisition and proposition development through to onboarding, engagement, retention and reactivation. Working closely with Ecommerce, Trading, CRM, Product, Data, Marketing and Operations teams, you'll turn customer insight and commercial data into initiatives that deliver measurable growth.

What You Will Do:

• Own the overall subscriptions strategy and roadmap, aligned to Myprotein's Ecommerce and commercial objectives.
• Drive subscription acquisition, conversion, retention and customer lifetime value.
• Analyse subscription performance and customer behaviour to identify opportunities for growth and optimisation.
• Develop and test propositions, pricing, promotions, benefits and customer journeys that improve subscription uptake and retention.
• Work closely with CRM and Marketing teams to develop targeted communications across the subscription lifecycle.
• Partner with Product and Technology teams to improve the subscription experience across website, app and other digital touchpoints.
• Own key subscription KPIs, including subscriber growth, conversion, churn, retention, LTV, revenue and engagement.
• Build regular performance reporting and provide clear commercial recommendations to senior stakeholders.
• Lead A/B testing and continuous optimisation of the subscription proposition and customer journey.
• Identify opportunities to reduce churn and increase customer frequency and basket value.
• Work cross-functionally with Trading, Merchandising, Customer Service, Finance, Supply Chain and Operations to ensure a seamless subscription experience.
• Keep up to date with ecommerce, loyalty and subscription trends, bringing new ideas and best practice into the business.

You’ll ideally have:

• Experience managing or growing a subscription, membership, loyalty or recurring-revenue proposition.
• Strong understanding of Ecommerce and digital customer journeys.
• Proven experience using data and customer insight to identify growth opportunities.
• A strong commercial understanding of acquisition, retention, churn and customer lifetime value.
• Experience working cross-functionally with Product, CRM, Marketing, Data and Trading teams.
• Excellent analytical skills and confidence working with performance data and KPIs.
• Experience developing and executing testing and optimisation programmes.
• Strong stakeholder management and communication skills.
• A proactive, hands-on approach with the ability to move quickly in a fast-paced environment.
• A genuine interest in fitness, nutrition, Ecommerce and the Myprotein customer.

What’s in it for me?

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Access face-to-face and virtual appointments with our in-house GP.
  
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
  
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.