Ecommerce Manager. D2C . LIfestyle & Fashion Brand

Artis Recruitment; Gloucester; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A dynamic lifestyle brand in the UK is seeking an experienced Ecommerce & CRM Manager to oversee their digital flagship store. The role involves managing everyday trading activities, leading email marketing and CRM strategies, and analyzing performance metrics. Candidates should have a strong background in Ecommerce Management and be proficient with tools like Shopify and Klaviyo. This position offers a hybrid working model and a supportive team culture.

Benefits

Staff discount

Clothing allowance

Career progression

Qualifications

• Proven experience in Ecommerce Management, Digital Trading, or CRM/Email Marketing, ideally within fashion, retail, or D2C.
• Strong working knowledge of Shopify.
• Skilled with Klaviyo, Mailchimp, or similar ESPs.

Responsibilities

• Manage day-to-day trading activity across the Shopify site.
• Build and deliver campaigns via Klaviyo.
• Track KPIs including conversion, revenue, AOV, and repeat purchase rate.

Skills

Ecommerce Management

Digital Trading

CRM/Email Marketing

Shopify

Google Analytics

Klaviyo

Job description

Ecommerce & CRM Manager

Location: Bristol area (hybrid)

Salary: Competitive + staff discount + benefits

Overview

We're looking for an experienced Ecommerce & CRM Manager to take ownership of the digital flagship store for one of the UK's fastest-growing independent lifestyle brands. This role combines hands-on ecommerce trading with email marketing and CRM management. You'll make sure the website looks great, runs smoothly, and converts - while leading retention campaigns that keep customers engaged and coming back. It's an opportunity to run the brand's online store like your own: trading, analysing, creating, and improving every step of the customer journey.

Key Responsibilities

Ecommerce Trading

• Manage day-to-day trading activity across the Shopify site.
• Plan and execute product launches, homepage updates, and seasonal campaigns.
• Optimise product merchandising, navigation, and checkout flow to increase conversion and AOV.
• Monitor daily and weekly performance, reacting quickly to trading opportunities.

Email Marketing & CRM

• Build and deliver campaigns and automated flows via Klaviyo (or similar).
• Segment audiences and personalise content to maximise engagement.
• Analyse open, click-through, and conversion rates to improve performance.
• Work closely with creative and marketing teams to ensure all communication feels on-brand.

Analytics & Reporting

• Track KPIs including conversion, revenue, AOV, and repeat purchase rate.
• Report on performance weekly with actionable insights.
• Use GA4 and Excel to support trading decisions.

Collaboration

• Partner with design, content, and social teams for cohesive campaigns.
• Coordinate with customer service to optimise post-purchase experience.
• Manage external agencies or freelancers where needed (SEO, paid media, or web development).

About You

• Proven experience in Ecommerce Management, Digital Trading, or CRM/Email Marketing, ideally within fashion, retail, or D2C.
• Strong working knowledge of Shopify (Shopify Markets a bonus).
• Skilled with Klaviyo, Mailchimp, or similar ESPs.
• Confident using Google Analytics / GA4 and Excel for reporting.
• Commercially minded with an eye for design and customer experience.
• Organised, proactive, and comfortable in a fast-moving environment.

What's On Offer

• A leading role in growing one of the UK's most exciting independent fashion brands.
• Creative freedom and direct impact on sales performance.
• Supportive, close-knit team culture.
• Staff discount, clothing allowance, and genuine career progression.

Ready to run a digital flagship store?

Apply now with your CV and let's talk about how you can help shape the next phase of this brand's growth.