Ecommerce Manager

ripple; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading wellness brand in Camden Town is seeking an experienced E-Commerce Manager to oversee their Shopify ecosystem and enhance website performance. You will lead projects end-to-end, ensuring zero errors and high conversion rates across multiple regions. The ideal candidate has over 3 years of DTC ecommerce experience and proven success in optimizing online storefronts. This role offers a dynamic work environment with opportunities for continuous learning and growth.

Qualifications

• 3+ years of experience in DTC ecommerce.
• Deep experience managing Shopify stores.
• Proven track record in CRO and experimentation.

Responsibilities

• Own and manage all Shopify storefronts.
• Ensure quality control across all sites.
• Lead conversion rate optimization initiatives.

Skills

DTC ecommerce

Shopify management

CRO and experimentation

Attention to detail

Tools

Shopify

CRO tools

Analytics solutions

Job description

E-Commerce Manager

ripple⁺ is one of the UK’s leading and fastest-growing wellness brands.

This role is based Monday - Friday in our modern Camden Town office.

We operate across two key categories :

• ripple⁺ inhalables : A revolutionary approach to nicotine-free inhalation. Our mission is simple : help people step away from nicotine and move toward healthier habits through plant-powered alternatives.
• ripple⁺ home : A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.

ripple⁺ Brand DNA :

• Extreme Ownership : Take full responsibility for every outcome within your control.
• Pursuit of Quality : How you do anything is how you do everything. Excellence is a habit.
• Purpose : Be here because you want to be — we are a passionate, long-term-focused team.
• Growth Mindset : Embrace continuous learning, resilience, and adaptability to thrive.

The Role

As E-commerce Manager , you will be the owner of our Shopify ecosystem.

You will ensure our sites are fast, flawless, conversion-optimised, and constantly improving.

You’ll work closely with Performance Marketing, Retention Marketing, Creative teams, and external developers to turn traffic into revenue - while maintaining an extremely high standard of execution.

This is a fast-paced, detail-driven role where ideas, execution, and ownership are equally important.

Key Responsibilities

Website Ownership & Performance

• Own and manage all Shopify storefronts across USA, UK and EU
• Ensure zero errors, broken flows, or customer-facing issues at all times
• Maintain best-in-class site speed, UX, and conversion performance
• Act as the final gatekeeper for anything that goes live on site

Strategy Across Brands

• Develop and execute e-commerce strategy for :
• ripple⁺ zero nic
• ripple⁺ home
• Tailor site experience, merchandising, and landing pages by :
• Product category
• Campaign and traffic source
• Partner with marketing to support launches, promotions, and seasonal pushes

Site Audits & Quality Control

• Run regular full-site audits
• Proactively identify and fix :
• UX friction
• Checkout issues
• Tracking gaps
• Mobile vs desktop inconsistencies
• Maintain documentation and checklists to ensure long-term quality

New Site Build Completion

• Own the process of our new site build
• Act as the internal project lead between :
• Designers
• Developers
• Internal stakeholders
• Ensure builds ship :
• On time
• On brief
• With zero critical issues

CRO, Testing & Experimentation

• Lead conversion rate optimisation across all sites
• Build and test :
• Landing pages
• PDP improvements
• Checkout enhancements
• Funnels by traffic source
• Implement and manage testing frameworks (A / B, multivariate where relevant)
• Turn insights into shipped improvements — not just reports

SASS Implementation & Testing

• Own implementation of new ecommerce software and tools
• Evaluate, test, and roll out :
• CRO tools
• Analytics & tracking solutions
• Personalisation tools
• Ensure clean integrations with Shopify and our wider tech stack

Reporting & Insights

• Own reporting on all website performance metrics , including :
• Conversion rate
• AOV
• Revenue by site and region
• Funnel performance
• Page-level performance
• Translate data into clear actions and recommendations
• Share regular performance updates with leadership and marketing teams

What We’re Looking For

• 3+ years experience in DTC ecommerce
• Deep experience managing Shopify stores
• Proven CRO and experimentation experience
• Experience working across multiple regions or storefronts
• Extremely high attention to detail
• Comfortable owning projects end-to-end
• Strong understanding of analytics and attribution

Report Into

Co-founders & Head of Performance & Digital