eCommerce Manager

Erin Associates Ltd.; Birmingham; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A fast-growing wellness brand in Birmingham seeks an E-commerce Manager to enhance their digital performance. The role involves managing the Shopify Plus site, utilizing analytics tools to drive conversion, and collaborating with internal teams to improve customer experience. Candidates should have a background in e-commerce management, particularly in subscription or wellness sectors, and excellent project management skills. This permanent position offers a salary of £40,000 – £50,000 plus excellent benefits.

Benefits

Excellent benefits

Qualifications

• Proven track record in e-commerce management, ideally within DTC, subscription, or beauty/wellness sectors.
• Strong technical experience with Shopify Plus and e-commerce analytics tools.
• Excellent project management skills in a fast-paced environment.

Responsibilities

• Manage and optimise the company’s Shopify Plus e-commerce site.
• Drive conversion through A/B testing and CRO initiatives.
• Monitor and report on digital performance metrics.

Skills

E-commerce management

Shopify Plus

Google Analytics (GA4)

Customer retention strategies

Tools

GA4

Hotjar

Microsoft Clarity

CMS (Sanity)

Job description

eCommerce Manager – Birmingham (Hybrid)

Location: Birmingham
Salary: Competitive + Benefits

Our client, a fast-growing Birmingham brand within the wellness sector, is looking for an experienced E‑Commerce Manager to take ownership of their digital performance and drive the continued growth of their online business. This is a fantastic opportunity for a commercially driven, data‑led professional with a passion for e‑commerce excellence and customer experience.

Key Responsibilities

• Manage and optimise the company’s Shopify Plus e‑commerce site, ensuring best-in-class functionality and performance.
• Oversee product launches, site merchandising, and digital content updates via the CMS (Shopify Plus / Sanity).
• Drive conversion through A/B testing, CRO initiatives, and enhanced digital merchandising.
• Monitor and report on digital performance metrics using tools such as Google Analytics (GA4), Hotjar, and Microsoft Clarity, providing actionable insights to improve site performance.
• Manage and refine subscription models to boost retention and customer lifetime value.
• Ensure seamless CMS management and coordinate with internal teams to maintain brand consistency and product accuracy.
• Collaborate cross‑functionally with marketing, design, and logistics teams to deliver an exceptional customer experience.

Core Experience

• Proven track record in e‑commerce management, ideally within DTC, subscription, or beauty/wellness sectors.
• Strong technical experience with Shopify Plus, Sanity (or equivalent CMS), and e‑commerce analytics tools (GA4, Hotjar, MS Clarity).
• Experience with subscriptions, CRO, and digital merchandising.
• Highly commercial and data‑driven, with exceptional attention to detail and precision.
• Excellent project management skills – able to juggle multiple priorities in a fast‑paced environment.

Keywords: Ecommerce Manager, Brand Manager, Shopify, Google Analytics (GA4), Hotjar, Microsoft Clarity, Birmingham, E‑commerce Manager

To apply, please send your CV to Bethany at [e-mail] or call 0161 438 1177 for more details.

Location: Birmingham, United Kingdom
Employment: Permanent
Salary: £40 000 – £50 000 + excellent benefits