Ecommerce/Digital Marketing manager

Balfour Hospitality; Staplehurst; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading English winery in Kent seeks an experienced Ecommerce/Digital Manager to enhance online sales and manage marketing efforts. The ideal candidate has a strong digital marketing background, particularly in ecommerce for the drinks or luxury goods sectors. Responsibilities include creating impactful web content and executing paid advertising campaigns. A unique opportunity to work in a beautiful vineyard setting awaits, along with competitive salary and staff discounts on wines.

Benefits

Competitive salary

Staff discounts on wines

Opportunity to work in a vineyard setting

Qualifications

• Strong track record in digital marketing with experience in ecommerce.
• Ability to manage significant paid advertising budgets effectively.
• Strong analytical mindset for assessing digital performance.

Responsibilities

• Create website content to drive online sales.
• Prepare and execute social media advertising campaigns.
• Communicate with winery followers to boost sales through visits.

Skills

Digital marketing experience

Programmatic advertising

Paid Social expertise

PPC management

Web analytics proficiency

Tools

Google Analytics 4

Job description

About Balfour Winery

Set in the heart of the Kent countryside, Balfour Winery is one of the UK’s leading producers of English wine. With innovation, sustainability and authenticity at our core, we pride ourselves on creating exceptional wines and experiences for our customers. As our direct-to-consumer channel continues to grow, we're looking for a driven, hands on Ecommerce/Digital manager to join our marketing team and take our online sales and Wine Club to the next level.

The Role

We seek an experienced e-commerce marketing expert with a history of driving web sales in the drinks business ideally, or luxury goods retail business. The most important qualities required for this exciting role is the ability to create website content which has a clear commercial approach to sales, preparing and executing social media advertising to drive sales through all relevant channels, as well as communicating with our existing winery followers both online and at the winery. As part of this role the applicant needs to take responsibility for driving sales through guests coming to the winery, both social and corporate.

This will require a knowledge and skill in executing marketing material, both digital and visual that leads to retail wine sales and wine club memberships. In 2025 70,000 visitors will come to the winery as part of our wine tourism activities.

This role requires a hands-on, practical approach with relevant experience and vision to achieve our goals. Entrepreneurial flair for sales marketing both online and at the winery is important.

Qualifications & Experience

Required:

• Strong track record in digital marketing, with hands-on experience across Programmatic, Paid Social, and PPC.
• Proven ability to deliver growth and measurable results within a fast-paced, high-performing ecommerce environment.
• Confident managing significant paid advertising budgets and optimising spend for maximum impact.
• Strong analytical mindset, able to take an evidence-led approach to digital performance.
• Proficiency with web analytics tools (e.g. Google Analytics 4).

Desirable:

• An interest in wine and a willingness to learn; we’re happy to support your development with WSET qualifications.
• Experience with Amazon advertising and marketplace management.
• Experience with email marketing platforms
• A creative eye, with experience briefing and guiding digital assets.

What We Offer

• Competitive salary, dependent on experience
• A unique opportunity to be part of a prestigious English winery
• Staff discounts on wines and experiences
• The chance to work in a beautiful vineyard setting with a small, friendly, and driven team

How To Apply

To apply, please send your CV and a short cover letter outlining your suitability for the role to [e-mail]