Ecommerce Digital Marketing Manager

Artisan People; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A luxury beauty brand is seeking an experienced Ecommerce Digital Marketing Manager in London. This role involves optimizing online channels for maximum sales and conversions, executing CRM strategies, and managing digital marketing agencies. Ideal candidates should have proven ecommerce experience, strong analytical skills, and knowledge of platforms like Shopify or Magento. Join a dynamic team to enhance customer experiences and drive online growth.

Qualifications

• Proven ecommerce experience, ideally within retail, beauty, or fashion.
• Strong analytical skills with a commercial mindset.
• Highly computer literate and detail-oriented.

Responsibilities

• Ensure website and online channels are optimised for sales.
• Plan and execute CRM strategies for email and SMS.
• Collaborate with customer service teams to enhance customer experience.

Skills

Ecommerce experience

Analytical skills

CRM strategies

Digital marketing

Third-party agency management

Tools

Shopify

Magento

Job description

Overview

A luxury beauty brand is looking for an experienced Ecommerce Digital Marketing Manager to be based in London.

The Role

As Ecommerce Digital Marketing Manager, you’ll be at the forefront of digital success, ensuring the website and online channels are optimised to maximise sales and conversions. From planning promotions and overseeing CRM strategies to managing digital marketing agencies and improving the customer journey, you’ll be the driving force behind online growth.

Website Management / Online Trading

• Support the Head of Ecommerce with digital strategy and budgeting
• Plan and execute promotional activities in line with marketing and trade calendars
• Work closely with internal teams and third-party agencies to deliver website updates
• Identify trends in performance and explore opportunities to increase revenue
• Analyse sales and conversion data to improve performance
• Support the ecommerce roadmap, testing and briefing new functionalities

Digital Marketing / CRM

• Develop and execute CRM strategies for email, SMS, and loyalty programmes
• Oversee digital marketing agencies and CRO teams on plans and deliverables
• Build and manage content across the website and digital channels
• Attend strategy meetings with key third-party agencies

Customer Experience

• Optimise mobile and desktop website experiences to improve sales and conversions
• Collaborate with customer service teams to ensure a seamless online journey
• Monitor heatmaps, analyse customer behaviour, and recommend improvements
• Provide key digital insights and reports to inform decision-making

Supply Chain and Operations

• Work with supply chain teams to ensure accurate stock levels on the website
• Conduct regular system checks, including test orders

General

• Contribute to overall business strategy and direction
• Provide support to ecommerce and commercial teams as needed
• Ensure accurate reporting and efficient communication across teams

How You’ll Dazzle Us

We’re looking for someone with proven ecommerce experience, ideally within retail, beauty, or fashion. You’ll have a sharp commercial mindset, strong analytical skills, and a natural ability to identify opportunities to enhance revenue and customer experience. You are highly computer literate and detail orientated with the ability to identify opportunities.Experience with Shopify or Magento, digital marketing, CRM strategies, and third-party agency management will give you an edge. If you thrive in a fast-paced, results-driven environment and have a passion for delivering top-tier online shopping experiences, we want to hear from you!

What’s Next

Apply via the form below!