Ecommerce Digital Marketing Lead

Career Choices Dewis Gyrfa Ltd; Swansea; On-site; GBP 27,000 - 30,000; Full time

Job summary

A leading builders merchant in Swansea is looking for an Ecommerce Digital Marketing Lead to enhance their online presence across multiple platforms. The ideal candidate will manage digital campaigns, focusing on driving traffic and conversions while employing strong analytical skills. You will oversee audience targeting, ad performance tracking, and SEO initiatives. This role offers competitive salary based on experience, and the opportunity for professional growth within the company.

Benefits

Profit Share Bonus Scheme

Online discount portal

Employee Care Helpline

Staff discount scheme

Death in Service benefit

Formal training and career progression opportunities

Qualifications

• Proven experience in Google Ads and Meta Ads.
• Ability to analyse and optimise digital marketing campaigns.
• Experience in SEO and content strategy development.

Responsibilities

• Manage product feeds, bid strategies, and audience segmentation.
• Track on-site activity and conversion funnels using analytics tools.
• Create landing pages and promotional graphics for campaigns.

Skills

Google Ads (Shopping, Display, Retargeting)

CPA analysis

SEO and content strategy development

Email marketing automation (Klaviyo preferred)

Google Analytics

Job description

£27,000.00 to £30,000.00 per year, Depending on Experience

Contract Type:

Permanent

Hours:

Full time

Disability Confident:

No

Closing Date:

16/01/2026

About this job

Ecommerce Digital Marketing Lead Location: Llansamlet, Swansea LBS Builders Merchants is seeking an experienced Ecommerce Digital Marketing Lead to drive the growth of our online presence across the LBS Group's branded B2B and B2C websites.

This newly created role presents an exciting opportunity for a data-driven and results-focused digital marketer to make a significant impact, optimising digital campaigns and enhancing customer engagement.

You will be part of the Ecommerce function within the group, working closely with key stakeholders to develop and implement high-performing digital strategies.

Key Responsibilities

Manage product feeds, bid strategies, audience segmentation, and ROAS tracking to drive high-intent traffic to product pages.

Meta Dynamic Ads (Facebook & Instagram)

Oversee audience targeting, ad creative iterations, and campaign performance tracking to drive conversions at the lowest possible CPA.

Develop and refine segmentation strategies for automated flows, including abandoned cart recovery, post-purchase upselling, and loyalty campaigns.

Analytics & Performance Monitoring

Track on-site activity, user behaviour, and conversion funnels using analytics tools, providing actionable insights for continuous improvement.

Implement keyword-rich content strategies, oversee blog content, optimise product descriptions, and manage technical SEO initiatives to enhance search visibility.

Design & Promotional Work

Create and oversee the development of landing pages, promotional graphics, and engaging visual content to support campaign performance and brand consistency.

Key Skills & Experience

Proven experience in Google Ads (Shopping, Display, Retargeting) and Meta Ads.

Strong understanding of CPA, ROAS analysis, and performance forecasting.

Ability to analyse and optimise digital marketing campaigns using tracking and reporting tools.

Experience in SEO and content strategy development.

Hands‑on experience with email marketing automation (Klaviyo preferred).

Proficiency in Google Analytics and conversion tracking.

Creative skills to support visual and promotional work, desirable but not essential.

A strategic mindset with the ability to manage budgets effectively and optimise spend for maximum ROI. What We Offer Profit Share Bonus Scheme, Online discount portal, including money off retail brands and holidays, Employee Care Helpline and access to a digital GP, Staff discount scheme, Death in Service benefit, Formal training and career progression opportunities

Hours of work: Monday to Friday between 8:00am - 4.30pm, no weekends

Salary: Dependent on experience If you are an ambitious and experienced Digital Marketing professional looking for a role where you can take ownership and drive real growth, we’d love to hear from you Apply now to join the LBS Group and be part of our Ecommerce expansion.

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