Ecom/ Commercial Director

Jaded London Limited; Greater London; Hybrid; GBP 150,000 - 190,000; Full time

Benefits offered by this job

50% Employee Discount

24 days holiday + bank holidays

Birthday day off

Moving day

Hybrid Working – 1 day WFH

Pension Scheme

Bonus Scheme

Employee Assistance Programme

£500 referral bonus

Local business discounts

NW London office

Casual dress code

Kitchens & snacks

Office social events

Job summary

Jaded London Limited seeks a senior ecommerce leader to own the P&L, drive demand, and lead the trading and merchandising strategy. You will captivate customers through paid media, CRO techniques, and CRM programs, while collaborating with technology, brand, and commercial teams to maximise UTM metrics and CLTV.

You will manage a cross-functional team, drive international growth, and leverage Shopify+ and third-party apps to push omni-channel performance. Hybrid working supported in London.

Qualifications

• 5+ years leading digital retail/ecommerce P&L.
• Proven use of Social and Paid Media for demand creation.
• Strong CRO techniques knowledge.
• CRM strategies and tactics to drive CLTV.
• Global experience (USA, Europe).

Responsibilities

• Own the demand side of the P&L and budgets.
• Lead ecommerce trading including merchandising and CRO tools.
• Lead Paid Media to drive high-quality traffic.
• Oversee eCRM, segmentation, loyalty and customer insight.
• Collaborate with Technology, Brand and Commercial teams.
• Build and coach a high-performing team to achieve KPI targets.

Skills

P&L management

Paid media

CRO techniques

CRM strategies

Team leadership

Retail & ecommerce knowledge

Data analysis

Customer understanding

Tools

Shopify+

Nosto

Job description

• Own the demand side of the P&L; in particular revenue and brand & marketing budgets / KPIs;
• Lead eCommerce Trading - all visual merchandising of your stores from products to signposting and engaging content that makes a sale today, including the analytical and CRO tools that will help us unlock greater insight to build hypothesis to test and generate incremental output on our KPIs;
• Lead Paid Media (Acquisition) team to align on activity, you need them to deliver high volume of high quality traffic to hit our objectives;
• Lead all Customer Retention tactics and deliver best practice in eCRM, Segmentation, Customer Insight, Loyalty / VIP, community programmes and other emerging channels;
• Set, monitor CPA/CaC and LTV by customer segment to deliver ‘profitable’ retention activity for Jaded London and establish KPIs for yourself/your team to work against;
• Build, deploy and sustain Trading / Demand collaboration between all functions in the business, resulting in the business having clarity on short to medium term tactics, objectives;
• Build a foundation to share more and better insight than our peer group / competitors with our 3rd party partners; make Jaded London famous with our partners at being the best at eCommerce.
• Support and Challenge the Technology team to design, develop and deploy the tools you need to deliver your objectives;
• Work closely with the Brand & broader Commercial / Sales teams and feed in tactical, irresistible offers / promotions into the Jaded London campaign calendar;
• Work closely with Commercial / Finance Analyst/s to unlock, Customer Insight (through deep segmentation), Marketing Insight, Business Insight which leads to optimisation of your activity;
• Hire, lead and coach a leading-edge team to help execute against goals;
• Provide expertise on current eCommerce industry best practice, with CRO, CpA & LTV focus;
• Keep up to date with eCommerce & CRO / Trading best practice of tomorrow through training, research etc;
• Positively impact and influence internal stakeholders and external partners;
• Effectively communicate and collaborate with Jaded London stakeholders;
• Uphold Jaded London’s PLAYBOOK;
• Think like a customer, all the time, every day.

Success in 6 months looks like:

• Jaded London is on track to deliver annual net revenues of £70m in 2026/27. Whole business has clarity on strategic / tactical plan for 2027/28

Success in 2 years looks like:

• Jaded London is on track to deliver >£70m annual net revenues
• USA has become the largest contributor to sales and we’re expanding into new markets outside USA & UK
• CpA : LTV increased by >50%
• Increase net revenues while reducing costs (and improving customer experience) all possible for the right candidate :-)

Experience:

• 5+ years’ experience managing / leading a digital retail / ecommerce P&L, with experience in cross border fashion / apparel a major plus;
• Full working / leading edge knowledge of demand creation through Social and Paid Media
• Full working / leading edge knowledge of CRO techniques;
• Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV;
• Great knowledge of Shopify+ and common 3rd party applications (Nosto, etc).
• Global experience (USA, Europe)

Key Skills:

• Natural born leader, who feels at ease managing a team of head’s of departments
• Have great understanding of retail, e-commerce and marketing businesses
• You’re a ‘natural retailer’; obsessed with delivering your promise to customers
• CRO methodology is at the heart of everything you do
• Have a proven track record as a commercial individual, who understands brand and customer (shopper)
• Intellectual and emotional intelligence in balanced / equal measure
• Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches)
• Are a ‘subjective’ thinker in terms of ideas, following your instinct, but you’ll be used to using internal/external data to underpin your ideas with confidence
• You are independent and self-directed but able to work and lead a team of creative individuals
• Have superior analytical skills to track and manage performance
• Have excellent interpersonal skills and the ability to persuasively sell ideas
• A quick learner who can process lots of information and prioritise action
• Effectively navigate and collaborate cross-functionally
• Are an outcomes focused manager, with strong team orientation
• Are bullish about Jaded London and its potential

Successful People at Jaded are:

• Comfortable with being uncomfortable and up for regular change in tactics, actions and organisation
• Used to start-up / scale-up cultures, which are super fast paced and unpredictable
• Own it and make stuff happen
• DO EXTRA - Champions do extra!
• Think like a customer everyday.

• 50% Employee Discount
• 24 days holiday per year (plus bank holidays)
• A paid day off on your birthday
• A paid moving day per year
• Hybrid Working Arrangements - 1 day per week WFH
• Pension Scheme
• Bonus Scheme
• Employee Assistance Programme for you and your family
• £500 employee referral bonus scheme
• Local Business Discounts (joe and the juice, cafés, fitness, beauty etc)
• North-West London office location directly located next to good transport links
• Casual office dress code (your style of dress is up to you, wear what you feel best in)
• Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
• Regular Office Social Events (e.g. payday socials)