Membership Engagement Manager in London)

Ad Warrior Ltd
London
GBP 100,000 - 125,000
Job description

Membership Engagement Manager

Job Type : Full Time, Permanent

Location: London. Hybrid working

Salary: £40,000 - £42,000 per annum

The Role

This role sits within the overall Membership, Marketing and Communications Directorate, which has a clear focus on developing and implementing the College's membership strategy, shaping and strengthening engagement with members at every stage of their career and adding value to their professional lives.

The Membership Engagement Manager will play a key role in implementing the College's membership strategy, including the development of relevant and compelling membership offers for each career stage, overseeing the planning, execution and effectiveness of all membership communications, and working across teams and departments to maximise member engagement opportunities.

Our client is pleased to support another distinguished client in the membership and association sector to fill their latest opportunity. Please apply if you believe you have the experience for this role or share it with someone else who might be interested in it. Longlisted CVs will be shared directly with the client and you may be contacted directly by them - although please note you may be required to submit a covering letter.

Key Responsibilities

* To develop a compelling offer by career stage so as to maintain and improve member retention and engagement levels, and to maximise new member acquisition.

* To develop the College offer for SAS surgeons.

* To maintain a thorough and up to date cross-College understanding of services and activities and ensure these are being packaged and communicated in the most effective way.

* To gain and maintain a thorough understanding of the RCS membership base and the issues affecting them and to advise and brief other College teams accordingly.

* To work collaboratively with the Outreach and Events teams, as well as other teams within the directorate and within the wider College, providing advice and guidance where necessary to ensure they are maximising engagement opportunities and implementing them effectively.

* To oversee the implementation of regular market research, including competitor analysis, to identify members/stakeholder needs, to support the rationale for the development of member products and services, and to liaise with and advise other College teams as appropriate.

* To work with the Exams team to ensure that the journey from candidate to member is compelling and framed coherently for the candidate and implemented effectively in practice.

* To review and develop member communications including around membership renewals and the on-boarding of new members, and to ensure a high quality member experience.

* To ensure that membership communications at all touch points within the membership journey or as part of a non-member relationship, remain relevant and up to date.

* To ensure the performance of the membership communications function is monitored, adjusted and developed so that it continually provides a high standard of service to all relevant stakeholders, resulting in enhanced engagement levels and retention.

* To work closely with the membership, web and IT teams to ensure there is a continual improvement in the information we hold about members and develop their capabilities to use that information to develop products, services and strategic priorities in all areas of College activity.

* To manage and develop the Membership Engagement Assistant

* To ensure that all UK and international members as well as FDS are fully represented in all strands of work

* To prepare papers and write minutes as required.

* To represent the College at events and exhibitions, building networking opportunities and business partnerships.

* To undertake other reasonable duties appropriate to the grade, as required by the Director of Membership.

* ·

Skills and Qualifications

* Candidates without a degree or equivalent qualification, but with a proven successful and sustained track record as outlined in experience below may also be considered

* CIM/IDM professional qualification or equivalent marketing qualification

* A minimum of four years proven and demonstrable achievement in a membership marketing role.

* Experience leading multichannel marketing and engagement campaigns

* Knowledge of monitoring metrics through using data, statistics, analytics and insight to inform and evaluate activities effectively

* Experience of segmentation and targeting within a customer base

* Best practice expertise in: email marketing; brand, writing engaging and impactful copy for a range of channels; social media and CRM

* Excellent organisational skills, methodical approach to planning and attention to detail

* Excellent written and proofreading skills

* Ability to use own initiative and prioritise workload and manage own and other conflicting priorities while meeting deadlines

* Experience line managing or supporting others

* Experience of working with people at all levels of an organisation including senior staff and board members/ trustees

* Knowledge of Microsoft Dynamics and Power BI and CMS systems

To Apply

If you feel you are a suitable candidate and would like to work for this reputable company, please do not hesitate to apply.

Applications from a wide range of backgrounds are encouraged. They try their utmost to respond to all applications but due to the volume it is not always possible. If you have not heard from us in 14 working days it means your application has been unsuccessful on this occasion - they genuinely appreciate your interest in this role.

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