Senior Marketing Executive

GBP 60,000 - 80,000
Job description

Job Description

Job Title: Senior Marketing Executive

Reports to: Marketing Manager

Start date: 1 May 2024 (or sooner)

Job type: Full-time

Location: Remote

Salary: Competitive

Join us in shaping the future of social impact at Hark

Are you looking to do meaningful work that really matters? At Hark, we’re on a mission to help the world’s biggest and most influential brands to drive social impact and transform young lives. As our new Senior Marketing Executive, you’ll play a pivotal role in crafting and delivering client campaigns that provide the next generation with the skills and opportunities they need for a brighter future.

About Us

Hark is not just another agency. We’re a team of passionate people dedicated to driving social impact and empowering young lives. Our innovative, purpose-led approach involves creating bespoke programmes and campaigns for leading brands, government entities, charities and partners. While after a brand refresh our name and colours may be new, our team's expertise is anything but. We've been in the game for 25+ years, delivering meaningful social impact and transforming young lives for the better.

The Role

We’re looking for an experienced Senior Marketing Executive with a passion for storytelling, digital content creation and customer satisfaction to join our purpose-driven team.

An essential part of this is role is to reach and engage relevant target audiences in the education sector. You will be central to the delivery and execution of multiple marketing campaigns across a range of channels, including: email, paid media advertising (e.g. Meta, TikTok and Google Ads), organic social media content, direct mail and email automation.

You will lead the marketing delivery for multiple programmes from concept development to market implementation, for an exciting range of world-class clients, both existing and new. Not only will you be leading on campaign delivery, but you will also have an analytical eye and be responsible for optimising and reporting on campaigns once they are live, using our bespoke live campaign dashboard reports.

We are looking for an excellent communicator, strong copywriter, driven by detail, brilliant at nurturing relationships and working on campaigns that make a difference to society. Does that sound like you? Get in touch now.

Key responsibilities

  • Working with the Marketing Manager you will create and implement marketing strategies
  • Identify target groups for email and direct mail campaigns and work with external data suppliers to segment data
  • Email and social media copywriting
  • Paid media activation (setting up, activating, monitoring and reporting for paid media campaigns on Meta Ads Manager and Google Ads Manager)
  • Email marketing activation (building, manage and track email campaigns on DotDigital)
  • Working with our creative team to brief and manage marketing design assets
  • Track and monitor campaigns and report insights back to clients using various reporting platforms, adapting campaigns where necessary
  • Work with the Marketing Manager to develop new business proposals
  • Lead weekly client meetings and work with clients to ensure campaigns are delivered on schedule and to budget
  • Stay up to date with key educational trends to support activation
  • Other job-related duties as assigned.

Skills, Experience and Qualifications

  • Proven and demonstratable success in marketing roles within an agency environment
  • Experience of Google Analytics, Google Ads, Meta Ads Manager and email marketing essential (Tiktok Ads Manager is an advantage)
  • Experience in email CRM platforms and email automation processes (Dotdigital is an advantage)
  • Demonstrable experience in leading, building and maintaining trusted relationships with clients
  • Strong written and verbal communication skills
  • Copywriting is accurate, appropriate and requires little to no editing
  • Strong organisational and time management skills with ability to multi-task priorities and handle different projects efficiently
  • A creative thinker, able to problem-solve and develop new approaches to communications tasks
  • Active on social media and interested in keeping up to date with trends in this area
  • Competent with Microsoft software
  • Education market experience not essential, but interest in education is!

The perks

  • Opportunity to be a part of a purpose-led business, making real impact and now launching as a new London agency
  • Energetic, engaging, and welcoming team
  • A flexible work culture with remote-first work environment
  • Generous holiday entitlement: 25 days + bank holidays (with an extra day for each year of service completed)
  • 2 wellbeing days to take at your leisure
  • Enhanced Family Friendly Policies & Pay
  • Company-funded private health insurance
  • Life Assurance benefit
  • Eyecare Scheme
  • Laptop + any additional tech extras required
  • Employer-funded pension
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