Senior Marketing Data Analyst

Hydrogen Group
GBP 60,000 - 80,000
Job description

Job Description

Senior Marketing Data Analyst

£75,000-£80,000 per annum


Seeking an experienced and dynamic Senior Marketing Analyst to join the team in London. This role is designed for a highly skilled individual with a deep understanding of data and passion for adtech & performance marketing. The ideal candidate will have entrepreneurial spirit, an interest in trading and experience with measurement, experimental design and leveraging predictive analytics to drive performance marketing outcomes.


● Communication skills: Ability to engage with C-level stakeholders. Collaborate closely with our Marketing team, understanding their needs and requirements to deliver data-driven insights. This involves clear communication regarding integration processes, challenges encountered, and findings, ensuring that the team is well-informed and aligned with the project's progress.

● Experimental design & measurement: Knowledge and experience with experimental design and measurement for performance marketing and CRM activities. Familiarity with sparse, fat tailed distributions would be advantageous.

● Predictive Modelling: Ability to evaluate results of predictive models and predictive modelling techniques. Apply these insights to optimise growth strategies, enhancing the effectiveness of performance advertising efforts and customer retention initiatives.

● Adtech Passion: A strong interest and passion for adtech and performance advertising, with a desire to stay at the forefront of industry trends and innovations. Familiarity with Google, Facebook, Firebase, AppsFlyer and other services would be advantageous.

Technical Qualifications:

● Advanced Data Skills: Demonstrated mastery in crafting and optimising complex SQL queries and managing large datasets. Can use Python/R for data analysis and exploration. Can build a dashboard if needed.

● Problem-solving and Adaptability: Exceptional problem-solving abilities to navigate complex challenges, coupled with the adaptability to learn and implement new technologies and tools as needed.

● Nice to have: Practical experience with API integrations and connecting systems, particularly with third-party services such as Google, Facebook, Firebase, and AppsFlyer AND/OR Proficiency in Python for script writing, task automation, and improving integration processes.

Looking for entrepreneurial thinkers who are passionate about leveraging technology to drive marketing success.


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