Customer Relationship Management Executive

HCLTech
London
GBP 60,000 - 80,000
Job description

Job Description

CRM Executive -

We are looking for a CRM Executive who will help us implement CRM strategies that enhance customer acquisition, retention, satisfaction, and lifetime value.

This role may be an ideal fit for a CRM Assistant/Junior Executive presently working in banking or in a financial sector with a keen interest in multi-channel CRM campaigns (email, push messages, in app message) and automation. The selected candidate will be part of a small CRM team working alongside the CRM Lead and other CRM Managers.

Key Responsibilities:

· Plan, execute and optimize daily schedule of either single-channel or multi-channel campaigns.

· Campaign Analysis: Regularly analyze CRM and email marketing performance metrics to identify trends, opportunities, and areas for improvement.

· A/B Testing: Conduct A/B tests to optimize email content, subject lines, and other campaign elements for improved performance.

· Provide regular reports and insights to the CRM team and other stakeholders, highlighting the impact of CRM and email marketing efforts on business goals.

· Support other CRM team activities and help other relevant teams / tribes where needed.

About you:

· A minimum of 1 year of CRM campaign management experience.

· Experience at using some of the CRM and email marketing platforms such as Braze (highly desirable), Salesforce, IBM Watson Campaign Automation, Hubspot, or Dotdigital.

· Proven email building experience either via drag and drop editor or via html master template plus experience building push notifications and in-app messages campaigns.

· Basic email HTML coding experience plus knowledge of liquid script would be beneficial.

· Good understanding of data management, analysis and reporting.

· Proficiency and ability to manipulate data, e.g. manual list creation, cleaning and upload via Excel or CSVs.

· Strong collaboration skills to work effectively with cross-functional teams.

· Good planning and organizational skills, with proven ability to work to strict deadlines.

· Good multitasking skills when working on several tasks / campaigns simultaneously.

· Experience in content localization would be welcome.

· Exceptional communication and presentation abilities.

· A problem-solving mindset and effective time management skills.

· Bonus Points: previous experience in banking or financial sectors beneficial.

Document
Get a free, confidential review from a resume expert.
Select file or drag and drop it
TrustpilotStars
Rated “Excellent” based on 6,176 reviews
Avatar
Free online coaching
Improve your chances of getting that interview invitation!
Be the first to explore new Customer Relationship Management Executive jobs in London