Event Director
Guildford
Hybrid
Award winning events business seeks highly talented Event Director to lead across an exciting sporting Expo!
Reporting directly to the MD, this is a commercial-lead opportunity that is perfect for an experienced sales and event professional looking to take the next step up or an experienced Event Manager / Director.
Key Responsibilities:
- Define the sales and strategy plan for the new launch event, strengthening sales and services and client excellence – including identification of key commercial objectives, strategy, tactics, potential risks, industry opportunities and measurable KPIs.
- Uphold accurate and regular tracking, trend identification and trimming of department model to drive greater efficiencies, smarter working practices and effective resource allocation where required.
- Produce and monitor financial forecasting, billing and processes, including firm control of department spend and reconciliation.
- Review pricing policies and suggest ideas that drive higher revenue.
- Take the lead role in developing their value-proposition for the Expo.
- Suggest new ideas and technical innovations that improve the proposition.
- Liaise with Marketing Team to develop the visitor proposition and increase visitor traffic.
- Work with their Head of Content to ensure a strong content proposition is delivered.
- Work with Operations Director to ensure operational expenditure is in line with budget.
- Attend exhibitions (UK and International) to help generate revenue, promote the site and conduct interviews.
- Proactively look for new/smarter ways to improve department processes and procedures to deliver a faster, more efficient service to clients.
- Show a driven, revenue-first and hands-on management style that guides best practice, raises performance and delivers against the company's values.
- Communicate regularly with the wider team to keep them updated on strategic and tactical department news, developments and results (weekly meetings).
- Manage a small sales team.
Profile of Candidate Required:
- Strong expo sales experience.
- Ideally some team leadership/management experience.
- Previous Event Director experience.
- Previous launch experience.
- Strong sales ethic with clear, measurable results.
- Passion for sport/active industry.
- Results driven.
- Excellent communication skills.