Business Development Officer

Venn Group
GBP 60,000 - 80,000
Job description

Job Description

Salary: £42,421 - £50,364 DOE.

To drive referrals from relevant healthcare sources in line with hospital activity and business plans. Build relationships with and to be the main point of contact for GPs and their practice staff and consultant referrers, through the provision of a high standard of support and communication to ensure that our services are positioned as the first choice for private patient referrals.

The job holder will take a leading role in driving attendance to our events to attract GPs, health practitioners, and other referrers, to our education programme. To act as the interface between General Practice and other medical referrers and the various Trust services and sites, facilitating appointments and admissions.

Key performance indicators for this role include:

• Referral growth in line with hospital activity and revenue targets

• Consistent identification of opportunities and threats to the business

• Achieving an agreed number of events (including in-practice/on site/online) per calendar year

• Provision of regular reports to management and sites on performance of key accounts and influencing centres Main tasks and responsibilities


1. Communicate clearly and concisely and in a professional manner when representing the Trust. Communicate in a timely manner, ensuring that the team is kept informed. Adapt your own approach and communication style to individuals and situations

2. Develop and implement a data-based strategy for the proactive targeting of GPs and other medical referrers, which increases referrals and drives market share growth from the targeted areas

3. Accountable for identification of potential key accounts locally by analysing current growth, strategic importance and impact, and future potential from a range of internal and external data sources

4. Develop clear contact management and communication strategies with identified local key decision makers and influencers in target accounts aligning with the Private Patient department’s business strategy

5. Visit GP practices and establish strong relationships with GPs and practice staff, presenting a positive and credible image to these external stakeholders

6. Ensure that GPs and referrers are aware of the structure and function of services at all sites and the referral process

7. Develop and deliver a structured programme of GP educational events and seminars (online and onsite), in-line with the Private Patient department’s business strategy

8. Create and implement email campaigns using Mailchimp and Eventbrite for bookings and registrations

9. Work with consultants to arrange content, support presentations and ensure materials for the seminar are developed to agreed timescales

10.Work with marketing to promote GP education programme and events using social media

11.Events may be held during office hours or in evenings and attendance will be required to ensure the smooth running of the event.

12.Work with marketing to develop an ongoing programme of tailored communications for GPs and practice staff and revise core messaging, positioning and value proposition for GP and consultant referrer market

Patient/customer care (both direct and indirect)

1. The role will have various customers, both internal and external

2. Maintain close working relationships with key internal stakeholders, both clinical and non-clinical to ensure that the GP, practice manager and patient experience is positive, and act upon any concerns raised in an appropriate and timely manner

3. Keep abreast of the strategic direction of the hospital, service developments and new consultants

4. Work with internal Consultants to achieve caseload targets in-line with the hospital’s consultant development plans and drive referrals

5. Build relationships with key consultants at the Trust, raising the internal profile of the business development function in supporting the development of their practice

6. Participate in other projects as required.

Policy & Service development

1. Identify local opportunities for self-funding (e.g. long waiting lists) and promote Trust private patient services to drive referrals

2. Proactively seek areas of growth, opportunities and improvement within the private patient market.

3. Develop a strategy to target potential diagnostic referral contracts within the local area, with the aim to increase diagnostic referrals

4. Arrange events in collaboration with relevant societies and organisations

5. Regular reporting and follow up of key issues identified or complaints received by customers

Resource management

1. Work within budgets set by the Business Development Lead and Associate Director - Marketing and Business Development

2. Manage delivery of GP talks either online (via Zoom) or source venues and coordinate events on-site within budget

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