E-Commerce Executive

AB InBev; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading global beverage company is seeking an E-Commerce Executive to assist with their ecommerce strategy, focusing on CRM and data reporting. Responsibilities include managing CRM campaigns, analyzing KPIs, and coordinating webstore logistics. Ideal candidates will have experience in CRM management, logistics, and a strong ability to work under pressure. This role offers an 18-month fixed-term contract with attractive benefits, including competitive parental leave and personal wellness support.

Benefits

18-month fixed term contract

Competitive parental leave

25 days holidays

Private Medical Care

Global Bonus

Qualifications

• Experience in CRM creation and management.
• Understanding and executing brand tone across touchpoints.
• Experience working with cross-functional teams.

Responsibilities

• Own production of daily emails and app pushes.
• Pull weekly KPIs and build dashboards.
• Responsible for delivering Ecommerce budget in volume and net revenue.

Skills

CRM management

Logistics management

Cross-functional teamwork

Handling tight deadlines

Tools

SAP

Shopify

Magento

Klaviyo

Job description

About draftLine

draftLine is our award winning in‑house agency. Creatives, strategists, producers, and marketers gathered from all over Europe revolutionizing the way we do marketing in our company. We believe that brands that ignore people get ignored by people, that’s why our mission is to build brands with people at the heart. As insiders we collaborate with every discipline within ABI, as well as external partners, to deliver communication plans that connect and drive growth for our brands.

About PerfectDraft

PerfectDraft is AB InBev’s premium at‑home beer experience — a connected ecosystem combining hardware, digital services, and an ever‑growing range of top‑quality beers on tap. We’re on a mission to bring the bar experience home for beer lovers worldwide.

The PerfectDraft App sits at the heart of this ecosystem — empowering users to discover new beers and manage their kegs and machine.

The Role

The role of E‑Commerce executive is to help support and implement the ecommerce strategy across Camden Town Brewery and Perfect Draft teams. It’s a great opportunity for someone to join a dynamic part of the business which is growing and has exciting opportunities in 2026. This role will have a special focus on CRM as well as general ecommerce support.

Duties & Responsibilities

• CRM Management – Own production: builds and deploys daily emails and app pushes. Maintains with data uploads. Feeds into AB trials and executes. Executes pre‑defined audience filters.
• Data & Reporting – Pulls weekly top‑level KPIs (CTR, CVR, unsubscribe, deliverability) and builds dashboards.
• Ad Hoc Campaigns / Activations – Supports where necessary.
• Working with the team to deliver volume sales – You will be responsible for delivering the Ecommerce budget in both volume and net revenue implementing changes to achieve the growth necessary to reach targets.
• Webstore Logistics – Placing orders on SAP. Organizing deliveries and collections of beer, merchandise and packaging.
• Webstore Invoicing – End to end monthly process of reconciling the goods delivered in vs sales out.

Who We’re Looking For

• Experience in CRM creation and management
• Experience in placing orders and managing logistics flows
• Understanding and executing brand tone of voice across different touchpoints
• Able to handle pressure, work with agility and under tight deadlines
• Experience working with cross‑functional teams
• Raising credits and POs

Nice to Have

• Previous experience of Shopify / Magento
• Previous experience on SAP
• Knowledge of Klaviyo / other CRM platform

Benefits & Perks

• 18‑month fixed term contract with the possibility to extend based on performance and business needs
• Benefits for you and your family to help your physical and mental health
• Competitive parental leave and pension double contributions
• 25 days holidays per year + bank holidays
• Employee benefits to help your physical and mental health and overall well‑being.
• 2 volunteer days a year to support your local community
• 4 employee networks to support diversity and inclusion
• Global Bonus
• Private Medical Care
• 26 weeks paid leave for primary caregiver