E-COMMERCE & DIGITAL MARKETING EXEC

House of Sunny; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A trendy fashion brand in London seeks a dedicated e-commerce specialist to manage marketing campaign assets on Shopify. The candidate will ensure website optimization, handle product listings, and collaborate with the marketing team to improve online performance. Key skills include proficiency in Adobe software, strong communication, and problem-solving abilities. This role offers a creative environment with opportunities for innovation in marketing strategies.

Responsibilities

• Editing and preparing e-com products for each drop.
• Weekly check and report on website performance.
• Action discounts and promotions according to marketing calendar.
• Design and prepare website banners and images.
• Report on website analytics weekly and monthly.
• Communicate with the production team for product accuracy.
• Create an EDM strategy to convert customers.
• Create weekly EDMs based on the marketing calendar.
• Report on EDM marketing metrics weekly and monthly.
• Create and maintain e-commerce flows and loyalty program.
• Improve product findability through site merchandising.
• Adhoc support for the wider marketing team.

Skills

Adobe (Photoshop, Illustrator, Indesign)

Shopify

Great organisation & communication skills

Ability to multitask

Problem solving skills

Positive reliable can do attitude

Good numerical ability and Excel knowledge

Job description

JOB DESCRIPTION:

This candidate will be solely responsible for keeping marketing campaign assets up to date on the ecommerce platform, Shopify. Utilising apps and the platforms AI assets to make sure the website is optimizing conversions at all times.

This candidate will also use their initiative to propose innovative ways to improve already existing protocols to increase current stats.

KNOWLEDGE AND SKILLS:

• Adobe (Photoshop, Illustrator, Indesign)
• Shopify
• Great organisation & communication skills
• Ability to multitask and work in a fast paced environment
• Problem solving skills
• Positive reliable can do attitude
• Good numerical ability and Excel knowledge

RESPONSIBILITIES INCLUDE:

• Editing and preparing e-com products (including imagery, pricing, description, categories and pre-orders) for each drop.
• Weekly check and report on website performance ensuring the platform and apps work and runs smoothly at all times.
• Action discounts and promotions in line with the marketing calendar making sure all promotional site banners are inline.
• Design and prepare all website banners and images in line with the marketing calendar.
• Report on website analytics on a weekly and monthly basis, highlighting key metrics.
• Communicate with the production team to ensure that the colours, details, and timings are accurate for each product listed on the website.
• Create an EDM strategy, focusing on segmentation with the aim to convert.
• Create EDMs per week in line with the marketing calendar and strategy.
• Report on EDM marketing on a weekly and monthly basis, highlighting key metrics.
• Create and maintain e-commerce flows + loyalty program to ensure a smooth customer experience.
• Improving product findability through site-merchandising and keywords utilising a third party app.
• Adhoc support for the wider marketing team.