E-Commerce & Digital Manager

The Growth Foundation; Wolverhampton; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A D2C business in West Midlands is looking for an E-commerce & Digital Manager to lead digital marketing and improve day-to-day performance. The ideal candidate will manage paid media, email marketing, and website conversion strategies. Responsibilities include analyzing KPIs, optimizing campaigns, and enhancing customer journeys on Shopify. The role offers hybrid working, generous leave, and development opportunities in a fast-paced environment.

Benefits

Hybrid working with flexibility

25 days annual leave plus bank holidays

Pension contributions

Employee discounts

Learning and development opportunities

Qualifications

• Proven experience running paid media campaigns independently.
• Strong skills in setting up email marketing and lifecycle automation.
• Confidence with conversion rate optimization and site improvement.

Responsibilities

• Own day-to-day DTC performance and trading.
• Run weekly analysis of KPIs to set priorities and actions.
• Manage paid social and search campaigns hands-on.

Skills

Proven experience running paid media

Strong email & lifecycle skills

Confidence with Shopify and CRO

Experience in a small agency or early-stage DTC brand

Familiarity with Klaviyo and Ometria

Tools

Shopify

Meta Ads

Google Ads

Job description

Our client is a D2C business based in the West Midlands who are currently recruiting an E-commerce & Digital Manager to take clear ownership of day-to-day DTC performance.

You will report to the Director and work closely with the leadership, brand and operations teams.

This is an exciting opportunity to join the business at a time of high growth. We are looking for someone who can:

• Proactively find and acquire customers in a low‑volume, early‑stage context
• Turn performance data into clear actions and priorities
• Run consistent weekly trading and testing
• Own conversion, funnel performance and the on‑site experience
• Make paid media and email work together as joined‑up acquisition and conversion channels
• Learn from performance and develop an effective multi‑channel digital marketing strategy

MAIN ACCOUNTABILITIES

Trading & Performance (DTC Trading)

• Run weekly DTC trading: review KPIs, spot issues, set priorities, deliver actions.
• Turn performance data into clear commercial decisions.
• Monitor traffic, conversion rate (CVR), CAC/ROAS, AOV and repeat purchase.

Shopify Website, CRO & Customer Journey

• Own Shopify site performance and conversion rate optimisation (CRO).
• Identify drop‑offs across UX, trust, messaging and checkout funnel.
• Deliver quick, high‑impact improvements using Shopify apps, heatmaps and on‑site feedback.

Paid Media & Customer Acquisition (Meta / Google)

• Hands‑on management of paid social and paid search (Meta Ads, Google Ads or similar).
• Build, launch and optimise campaigns within agreed budgets (not an oversight‑only role).
• Test audiences, creatives, offers and messaging with a structured test‑and‑learn approach.

Email & Lifecycle Marketing (CRM)

• Own email marketing and lifecycle/CRM activity.
• Build and optimise automated flows: welcome, browse abandon, cart abandon etc.
• Improve segmentation, cadence, deliverability and performance.

About you

The ideal candidate will be commercial, curious and hands‑on. You will enjoy moving fast, testing ideas and improving performance in a scaling DTC environment.

You’ll bring:

• Proven experience running paid media yourself (Meta/Google or similar)
• Strong email & lifecycle skills (campaigns + automated flows)
• Confidence with Shopify, CRO and on‑site optimisation
• Experience in a small agency or early‑stage DTC brand
• Familiarity with Klaviyo, Ometria (or similar)
• Clear communication and the ability to partner closely with a Founder/Director

Benefits include:

• Hybrid working with flexibility.
• 25 days annual leave plus bank holidays.
• Pension contributions on total earnings.
• Employee discounts
• Employee Assistance Programme.
• Learning and development opportunities.

Equal Opportunities

We’re committed to building a diverse and inclusive workplace and welcome applications from people of all backgrounds and identities. Reasonable adjustments can be made for candidates with accessibility needs throughout the recruitment process.

We aim to respond to all applicants where possible. If you haven’t heard from us within two weeks, please assume your application hasn’t been shortlisted. With your permission, we may retain your details for future opportunities.