Drinks Sales Manager

WR Logistics; Highweek; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading drinks distributor is seeking an experienced Sales Manager to drive sales growth in North Devon. The role involves managing a portfolio of hospitality clients, promoting an extensive drinks portfolio, and building strong relationships with key decision-makers. The ideal candidate will have a proven sales track record within the drinks or hospitality sectors and possess strong communication skills. A full UK driving licence is essential.

Benefits

Competitive base salary + bonus structure

Company car or car allowance

Opportunities for progression

Regular industry training and tastings

Vibrant team culture

Qualifications

• Proven track record in sales, ideally within drinks, FMCG, or hospitality.
• Confident communicator with strong negotiation and influencing skills.
• Full UK driving licence is essential.

Responsibilities

• Drive sales growth by identifying new on-trade opportunities.
• Manage and grow an existing portfolio of hospitality clients.
• Promote and introduce new products to market.

Skills

Sales expertise in drinks/FMCG/hospitality

Understanding of on-trade sector

Strong communication skills

Negotiation and influencing skills

Self-motivated and organized

Job description

Sales Manager / Business Development Manager – Drinks Industry

North Devon (Field-based, with travel across the region)

Up to 45,000 per annum + Bonus + Car Allowance + Benefits

I currently have an exciting opportunity for an experienced Sales Manager with on-trade drinks industry knowledge to work for a leading drinks distributor as their North Devon Sales Manager.

Key Responsibilities

• Drive sales growth across your territory by identifying and converting new on-trade opportunities
• Manage and grow an existing portfolio of hospitality clients
• Build strong, consultative relationships with key decision-makers
• Promote our extensive drinks portfolio and introduce new products to market
• Work closely with internal teams to ensure excellent customer service and fulfilment
• Attend industry events, tastings, and brand activations where required

About You

• Proven track record in sales, ideally within drinks, FMCG, or hospitality
• Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels)
• Results-driven with a passion for the drinks industry
• Confident communicator with strong negotiation and influencing skills
• Self-motivated, well-organised, and able to manage your own diary
• Full UK driving licence (essential)

What We Offer

• Competitive base salary + bonus structure
• Company car or car allowance
• Opportunities for progression in a growing business

Regular industry training and tastings

A vibrant, collaborative team culture

Interested?

Apply now with an up-to-date CV to be considered for this exciting Sales Manager opportunity.