Drinks Sales Executive

WR Logistics; Highweek; Remote; GBP 38,000 - 45,000; Full time

Job summary

A leading drinks distributor is seeking a Sales Manager in North Devon to drive sales growth and manage client relationships in the on-trade sector. The ideal candidate will have a strong sales background, knowledge of the drinks industry, and excellent relationship-building skills. This role offers a competitive salary of up to £45,000, plus bonuses, a car allowance, and opportunities for progression within the company.

Benefits

Competitive base salary + bonus structure

Company car or car allowance

Opportunities for progression

Regular industry training and tastings

Qualifications

• Proven track record in sales, ideally within drinks, FMCG, or hospitality.
• Strong understanding of the on‑trade sector (pubs, bars, restaurants, hotels).
• Full UK driving licence (essential).

Responsibilities

• Drive sales growth across your territory by identifying new opportunities.
• Manage and develop an existing portfolio of hospitality clients.
• Build relationships with key decision‑makers in the on‑trade sector.

Skills

Sales expertise

Knowledge of drinks industry

Strong communication skills

Negotiation skills

Self-motivated

Job description

Sales Manager / Business Development Manager - Drinks Industry

North Devon (Field-based, with travel across the region)

Up to 45,000 per annum + Bonus + Car Allowance + Benefits

I currently have an exciting opportunity for an experienced Sales Manager with on‑trade drinks industry knowledge to work for a leading drinks distributor as their North Devon Sales Manager.

As the Sales Manager / BDM, you’ll be the face of the business in the region - building strong relationships with on‑trade clients including pubs, bars, restaurants, hotels and venues. You’ll be responsible for both account management and new business development, ensuring your customers receive first‑class service.

Key Responsibilities

• Drive sales growth across your territory by identifying and converting new on‑trade opportunities
• Manage and grow an existing portfolio of hospitality clients
• Build strong, consultative relationships with key decision‑makers
• Promote our extensive drinks portfolio and introduce new products to market
• Work closely with internal teams to ensure excellent customer service and fulfilment
• Attend industry events, tastings, and brand activations where required

About You

• Proven track record in sales, ideally within drinks, FMCG, or hospitality
• Strong understanding of the on‑trade sector (pubs, bars, restaurants, hotels)
• Results‑driven with a passion for the drinks industry
• Confident communicator with strong negotiation and influencing skills
• Self‑motivated, well‑organised, and able to manage your own diary
• Full UK driving licence (essential)

What We Offer

• Competitive base salary + bonus structure
• Company car or car allowance
• Opportunities for progression in a growing business
• Regular industry training and tastings
• A vibrant, collaborative team culture

Interested? Apply now with an up to date CV to be considered for this exciting Sales Manager opportunity.