Drinks Field Sales Leader – Berkshire (On-Trade)

White Recruitment Construction; England; On-site; GBP 45,000 - 52,000; Full time

Job summary

A leading drinks distributor in Berkshire seeks a Sales Manager to drive sales growth in the on-trade sector. The role involves managing existing accounts and developing new business by building strong relationships with clients in pubs, bars, and restaurants. A proven sales background, understanding of the sector, and a full UK driving licence are essential for this role, which offers a competitive salary with bonus and car allowance.

Benefits

Competitive base salary

Bonus structure

Company car or car allowance

Opportunities for progression

Regular training and tastings

Collaborative team culture

Qualifications

• Proven track record in sales.
• Results-driven with a passion for the drinks industry.
• Full UK driving licence is essential.

Responsibilities

• Drive sales growth by identifying new on-trade opportunities.
• Manage an existing portfolio of hospitality clients.
• Build relationships with key decision-makers.
• Promote drinks portfolio and introduce new products.
• Ensure excellent customer service with internal teams.
• Attend industry events and tastings.

Skills

Sales experience in drinks, FMCG, or hospitality

Understanding of the on-trade sector

Negotiation and influencing skills

Self-motivation and organization

Confident communication

Job description

A leading drinks distributor in Berkshire seeks a Sales Manager to drive sales growth in the on-trade sector. The role involves managing existing accounts and developing new business by building strong relationships with clients in pubs, bars, and restaurants. A proven sales background, understanding of the sector, and a full UK driving licence are essential for this role, which offers a competitive salary with bonus and car allowance.