Divisional Marketing Manager

Mediaweb Group; Hessle; On-site; GBP 60,000 - 80,000; Full time

Job summary

A national house builder is looking for a Divisional Marketing Manager to join its team in East Yorkshire. The role involves strategic marketing management, developing comprehensive regional plans, and collaborating with various stakeholders. Candidates should have experience in property marketing and strong project management skills. Benefits include generous holidays, pension scheme, and training opportunities.

Benefits

Generous holiday entitlement of 26 days + bank holidays

Company car or car allowance

Discretionary Bonus Scheme

Company Pension Scheme

Private Medical Insurance

Healthshield membership

Life Assurance Scheme

Share Purchase Plan

High Street and Store Discounts

Development and Training Opportunities

Qualifications

• Background in property marketing or housebuilding required.
• Ability to manage budgets and interpret data is essential.
• Experience in strategic and tactical marketing is necessary.
• Strong project management skills are needed for multiple developments.

Responsibilities

• Develop and implement regional marketing plans.
• Execute integrated marketing activity across multiple channels.
• Monitor competitor activity and campaign performance.
• Prepare and report on the annual marketing budget.
• Produce marketing collateral and ensure brand consistency.
• Collaborate with the group marketing function.

Skills

Property marketing background

Budget management

Strategic and tactical thinking

Project management

Regional marketing experience

Stakeholder management

Job description

Job Introduction

Gleeson Homes has an exciting opportunity for a Divisional Marketing Manager to join its team in East Yorkshire. As Divisional Marketing Manager, you will work closely with the Regional Sales Directors, Group Marketing Director, the Regional Sales Managers and the wider marketing team, responsible for the strategic and tactical marketing management of regional activity, within specific geographic regions.

This is an exciting opportunity for a marketing professional to join a growing, national house builder - shaping the future of the Gleeson brand whilst driving sales, brand awareness, and lead generation activity.

Main Responsibilities

• Develop and implement comprehensive regional marketing plans across the region, supporting both selling and coming soon developments to maximise awareness, demand, and sales performance.
• Plan and execute integrated marketing activity across multiple channels, including digital and offline, to generate high-quality leads and support the regional sales teams and their developments.
• Monitor competitor activity, campaign performance and market conditions, using data, insight, and research to compile reports, evaluate effectiveness, identify opportunities, and inform future marketing decisions.
• Prepare, maintain and report on the annual marketing budget for the region, ensuring effective allocation of spend, accurate forecasting, and cost-effective lead acquisition.
• Oversee the production of marketing collateral such as development brochures, CGIs, point-of-sale materials and digital content, ensuring consistency with brand guidelines and commercial objectives.
• Collaborate with the group marketing function and contribute to new campaigns and performance processes, ensuring full integration within the region.
• Work in close partnership with the Regional Sales Directors, Group Marketing Director, regional, and internal stakeholders to ensure marketing activity is aligned with sales priorities, customer journeys, marketing KPIs and overall business goals.

Required Skills & Experience

• Typically requires a background in property marketing, housebuilding, or the construction sector.
• Strong ability to manage budgets and interpret complex market data.
• Experience of strong strategic and tactical thinking.
• Strong project management skills, to handle multiple developments.
• Experience of having managed a regional marketing function.
• Exceptional stakeholder management, negotiation and influencing skills.

Benefits

• Generous holiday entitlement of 26 days per annum + bank holidays
• Choice of company car or car allowance
• Discretionary Bonus Scheme
• Company Pension Scheme
• Private Medical Insurance Scheme
• Healthshield membership
• Life Assurance Scheme
• Share Purchase Plan
• High Street and Store Discounts
• Development and Training Opportunities