Director, Strategic Accounts

M3; Abingdon; Sur place; GBP 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

25 days annual leave

Company bonus scheme

Group Life Cover 4x salary

Pension 4%/4% contributions

Vitality Health Insurance

Staff discount scheme

Discounted gym membership

Résumé du poste

M3 EU is seeking a Director of Strategic Accounts to grow a portfolio of 4–6 named accounts across Europe, with a focus on expanding in Europe and engaging brands where engagement is limited. The role requires developing mutually beneficial relationships and creating strategically aligned proposals that add value beyond a shopping list.

You will work with a Programme management team to deliver existing programmes and support lead development, leveraging digital marketing solutions, education

Qualifications

• Proven B2B sales/business development excellence within the pharma/healthcare market.
• Experience selling digital solutions to pharma with credibility and timely close.
• Ability to network across accounts to build lasting relationships.
• Pre-existing network of pharma/healthcare contacts.

Responsabilités

• Achieve/exceed revenue and gross margin targets.
• Provide clear direction to teams to prioritise opportunities and create action plans.
• Develop and implement a strategic sales plan to meet account targets.
• Maintain up-to-date account plans and reviews for each customer.
• Build and sustain excellent client relationships through regular contact and meetings.
• Develop strategic proposals that address client needs and objectives.
• Oversee delivery of campaigns to maximise repeat business and growth.
• Manage sales activities across Pharma and healthcare sectors.
• Understand client business issues and how M3 can help.

Connaissances

Strategic sales

Account management

Pharma/healthcare industry

Relationship building

Forecasting

Outils

CRM

Description du poste

About the Business Division

This role sits within Doctors.net.uk, a subsidiary of M3 Inc. Doctors.net.uk is the UK's largest professional network of doctors; a closed community used by over 50,000 doctors daily and with a total membership of over 245,000. Products range from a trusted email communications platform to robust news and educational web pages along with our world-class sponsored pharmaceutical content and doctors’ own user-generated content. Our mission is to continually improve these offerings as well as identifying new ways to support our community of doctors throughout their careers.

Job Description

Overview

The remit is to develop business opportunities and potentials within a portfolio of named accounts (typically 4 to 6). There is significant existing business within these accounts, but the drive is for further growth by greater penetration in Europe and expanding to brands where M3 has limited engagement. One of the key functions of the Director of strategic accounts is to have the ability to develop meaningful and mutually beneficial relationships with key clients. M3 are able to offer and deliver fully integrated digital marketing solutions, and this role requires an ability to develop a strategically aligned proposal that can add best value. The promotional Digital Services include, but are not limited to, edetails, medical education, online closed loop marketing, hosted content digital advertising, analytics and outcomes. The role has significant support of a Programme management team who deliver existing programmes, and a Business Solutions team who provide detailed customer information as well as supporting the development of leads.

Main Duties and Responsibilities

• Target: achieve/Exceed revenue and gross margin target
• Giving clear direction to AM/AD to facilitate optimal management of account – weekly prioritisation of opportunities and agreement of clear action plans in consultation with the Project management function
• Development and implementation of a strategic sales plan to meet account targets – where is the business going to come from and how?
  • Account Plans: ensure account plans and account reviews for each customer are kept up to date
• Relationships: establish and maintain excellent customer relationships through regular close contact, including face-to-face meetings, telephone and e-mail communication with the ultimate goal of reciprocity with key strategic clients
• The ability to develop a strategic proposal to our clients with autonomy – to clearly understand the client’s needs and clearly define the objectives of the program and how this will be achieved. Non-transactional sell, does not present a shopping list
• Retention and growth of existing business and acquisition of new business
• Working with autonomy in an often ambiguous internal dynamic – the ability to work in ambiguity and internally network to devise a solution that works for our clients and is deliverable and cost effective
• Overseeing delivery of successful programmes for your accounts to maximise repeat business and account growth
• Management of sales activities within the market (Pharma and other healthcare sectors – medtech, OTC/X, private sector healthcare, publics sector and medical charities)
• Business Understanding: manage a portfolio of customers, gaining an in-depth understanding of their business issues and how M3 can help address them
• Financial reporting: maintain a detailed understanding of the financial status of your portfolio including revenue and billings status
• CRM: manage an accurate personal sales pipeline within the company CRM system
• Forecasting: provide weekly, monthly and quarterly forecasts to the business
• SLA: work closely with account teams to ensure that the customer is receiving the highest level of service and excellent delivery of campaigns
• Communications: actively discuss opportunities within the team to increase the services offered to your portfolio, increasing the revenue generated from it
• Metrics: gather, monitor and analyse campaign performance data, providing detailed and useful information back to the customer
• Cost Management: ensure individual campaigns are delivered within budget tolerances
• Exhibitions: responsible for representing M3 as a delegate at relevant exhibitions, conferences etc.

Qualifications

• Proven B2B sales/business development excellence within the pharma/healthcare market
• Experience of selling strategically aligned digital solutions to pharma – to hunt, propose with dynamism and credibility and a timely close
• Ability to network across all accounts to build and nurture lasting and fruitful relationships – C-suite or otherwise
• Pre-existing network of contacts within pharma/healthcare market.

Additional Information

Employee Benefits

• 25 days annual leave
• Participation in a company bonus scheme linked to personal and company performance
• Group Life Cover 4x salary
• Pension 4%/4% employee/employer contributions
• Vitality Health Insurance after probation
• Staff discount scheme
• Discounted gym membership

About M3 EU

M3 EU is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fuelled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 EU prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 EU means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 EU.