Director, Solutions Marketing

Entrust; City Of London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

A leading identity security solutions provider is seeking a driven Solutions Marketing Director to shape product positioning and go-to-market strategies. This role requires extensive experience in product marketing within the identity security sector, offering a hybrid work environment and opportunities for career growth. The ideal candidate will have a strong background in leadership and analytics, with a passion for storytelling in the tech industry.

Benefits

Career Growth initiatives

Flexible work options

Collaborative culture

Qualifications

• 8+ years in product marketing, preferably in Identity Security.
• 3+ years of leadership experience in global marketing campaigns.
• Ability to travel internationally approximately 20% of the time.

Responsibilities

• Develop and execute product marketing strategies and plans.
• Create industry-focused product collateral and sales enablement content.
• Lead a team of Solutions Marketing professionals.

Skills

Product marketing expertise

Cross-functional leadership

Excellent communication

Analytical skills

Education

Bachelor’s degree in a relevant field

Master’s degree in Marketing or Business Administration

Tools

Digital marketing tools

Analytics platforms

Job description

Overview

Entrust is shaping the future of identity-centric security solutions. Our global portfolio and flexible workplace empower careers, foster collaboration, and help keep the world moving safely. The Identity Security Segment seeks a passionate product marketing professional to lead the product segment and collaborate across Solutions Marketing. The Solutions Marketing Director defines messaging, positioning, and go-to-market strategy, partnering with engineering, product management, corporate marketing, channels, and field sales to elevate Entrust Identity Security. The group provides voice of customer, market and competitive insights, sales enablement content, product messaging, launches, and strategic portfolio direction.

Position Overview: This Identity Security Solutions Marketing Director role drives growth in a competitive market by defining a compelling solution value proposition for key use cases and building differentiated, clear messaging. As the chief Identity Security storyteller, you will be a global subject matter expert on the market, trends, and Entrust products, and you will lead cross-functional initiatives critical to growing the business. The ideal candidate has deep Identity market knowledge, storytelling passion, cross-functional leadership experience, and a results-oriented mindset.

Note: This is a hybrid role with 3 days per week in our London office.

Responsibilities

• Develop and execute annual and quarterly product marketing, analyst, and communications strategies and plans in partnership with growth and field marketing.
• Develop product positioning and the overall story with product management that is relevant, compelling, and differentiating in the market.
• Define and articulate solution communication strategies, positioning, unique value proposition, and messaging plans for various use cases, audiences, and personas.
• Be the expert on customers, their buying criteria, and how to reach them; glean deep customer insights to drive ROI.
• Create accurate, timely, industry-focused product collateral, thought leadership, and sales enablement content (datasheets, website content, white papers, playbooks, battle cards) that support Entrust sales, partners, and end users; continuously optimize for effectiveness.
• Translate messaging into a solid go-to-market strategy with tools and tactics for global sales and marketing teams to attract and convert customers.
• Coordinate with growth, field, and channel marketing to align initiatives and manage cross-functional plan execution.
• Research competitor and market activity to stay informed of trends; provide market and competitive intelligence to sales and product teams.
• Lead a team of Solutions Marketing professionals.
• Drive cross-functional initiatives to improve efficiencies, leverage strategic relationships, improve routes to market, and align messaging across segments.

Basic Qualifications

• 8+ years of increasing responsibility in product marketing, preferably in Identity Security with IDV and/or IAM solutions.
• Bachelor’s degree in a relevant field.
• 3+ years of leadership experience.
• Experience managing or contributing to global marketing campaigns.
• Excellent verbal communication, presentation, and writing proficiency.
• Deep understanding of channels and how to leverage them.
• Ability to travel internationally approximately 20% of the time.

Preferred Qualifications

• Experience in Identity Security space with IDV and/or IAM solutions.
• Master’s degree in Marketing, Business Administration, or related field.
• Familiarity with digital marketing tools and analytics platforms to drive data-driven strategies and competitive intelligence.
• Proven ability to build and maintain strategic relationships within the Identity Security industry.

What We Offer

• Career Growth: We invest in your professional journey with learning-forward initiatives and challenging opportunities.
• Flexibility: Remote, hybrid, or on-site options to fit your lifestyle.
• Collaboration: A culture where your ideas and collaboration matter.

Entrust values diversity, inclusion, and respect. Our culture includes unconscious bias training for leaders and global affinity groups to connect colleagues across the globe.

Ready to Make an Impact?

If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Let’s build a more secure world—together.

Apply today!

For more information, visit www.entrust.com. Follow us on LinkedIn, Facebook, Instagram, and YouTube.

For US roles, or where applicable: Entrust is an EEO/AA/Disabled/Veterans Employer.

For Canadian roles, or where applicable: Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds and strive to provide an accessible candidate experience.

If you require accommodation, contact [e-mail].

Recruiter: Richa Srivastava

[e-mail]

Entrust is an innovative leader in identity-centric security solutions, providing an integrated platform of scalable, AI-enabled security offerings with a global presence in 150+ countries and a trusted partner network.