Director, Social Media

twentysix; New York; Hybrid; GBP 78,000 - 114,000; Full time

Benefits offered by this job

Private medical, dental, and vision

Generous holiday and paid time off

Mental wellness coaching

LinkedIn Learning access

Job summary

Real Chemistry is seeking an experienced social leadership professional to drive integrated social programs across organic, paid, and influencer workstreams within healthcare and regulated industries. You will manage complex client engagements, translate strategy into compliant executions, and deliver measurable impact.

You will connect analytics to senior-level narratives, lead planning meetings, and foster a culture of accountability while championing responsible AI adoption across social

Qualifications

• 7–10 years of social media, digital marketing or integrated communications experience, ideally in healthcare, biotech, pharma or another regulated industry

Responsibilities

• Lead integrated social media programs across organic, paid and influencer workstreams, translating strategy into compliant execution
• Lead complex client engagements delivering strategic, high-quality work with measurable impact
• Bring clarity and momentum to client programs with insights-led execution
• Serve as a trusted day-to-day client lead, running meetings with confidence and clarity
• Turn analytics into clear insights, recommendations and senior-level narratives
• Provide thoughtful solutions and clear next steps to keep programs on track
• Champion responsible AI adoption across social workflows to improve research, ideation, content development and reporting

Skills

Strategic social leadership

Client leadership

Analytics interpretation

Copywriting and storytelling

Regulatory awareness (FDA, healthcare)

Education

BA or equivalent

Tools

Meta Business Manager

LinkedIn Ads

Sprinklr

Sprout Social

Brandwatch

Microsoft Office

Canva

Job description

What You’ll Do:

Social Leadership, Strategy & Business Impact

• Lead integrated social media programs across organic, paid and influencer workstreams, translating strategy into smart, compliant, platform-native execution.

• Lead complex client engagements with confidence, helping teams deliver strategic, high-quality work that drives measurable impact.

• Bring clarity and momentum to client programs by pairing strong creative instincts, sharp copy and smart storytelling with organized, insight-led execution.

Client Partnership, Meetings & Storytelling

• Serve as a trusted day-to-day client lead, running recurring, ad-hoc and planning meetings with confidence, clarity and a little spark.

• Connect the dots across social, paid, influencer and performance data, turning analytics into clear insights, recommendations and senior-level narratives.

• Stay one step ahead of client needs, bringing thoughtful solutions, clear next steps and a steady hand to help programs run smoothly from planning through execution.

AI, Innovation & Smarter Social Operations

• Champion responsible AI adoption across social workflows, using tools like Microsoft Copilot, Canva, social listening platforms and analytics dashboards to improve research, ideation, content development, reporting and presentations.

• Help teams use AI with good judgment, keeping healthcare accuracy, client privacy, compliance and brand standards at the center.

Business Growth & New Opportunities

• Partner with colleagues to identify opportunities to expand, refine or elevate social media programming across existing accounts.

• Contribute to growth opportunities by shaping smart social POVs, strategic recommendations and pitch-ready thinking.

This Position is a Perfect Fit for You if:

Mindset, Ownership & Leadership Style

• You’re a confident, curious social leader who loves the pace of platform change but keeps the work grounded, strategic and reputable.

• You can zoom out to spot patterns, connect insights to business opportunities and zoom in to make the strategy, copy, storytelling and details sharper.

• You enjoy coaching people, building trust with clients and living our values: Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an “I.”

What Experience & Skills You Should have:

Experience, Leadership & Healthcare Context

• 7–10 years of social media, digital marketing or integrated communications experience, ideally in healthcare, biotech, pharma or another regulated industry.

• Agency experience in a client-facing role, with the ability to manage multiple accounts, assignments and stakeholders at once.

• Experience leading teams, managing performance and supporting the development of direct or indirect reports.

• Comfort balancing hands-on client work with team leadership, internal initiatives and business development support.

• College degree required; BA or equivalent preferred; understanding of FDA, fair balance, adverse event and client review considerations preferred.

Social, Paid, Influencer, Analytics & Tools

• Deep understanding of social platforms, audience behavior and content best practices across organic, paid and influencer-led programs.

• Experience building strategic plans, channel recommendations, paid social approaches and insight-led performance narratives for senior stakeholders.

• Fluency with social buying, publishing, listening, analytics and AI-enabled tools, including platforms such as Meta Business Manager, LinkedIn Ads, Sprinklr, Sprout Social, Brandwatch, Microsoft Office and Canva.

• Strong communication, organization and judgment, with the ability to synthesize inputs, shape strong copy, delegate effectively and keep work moving.

Pay Range: $105,000 - $155,000

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

At Real Chemistry, we believe we're at our best when we're connected. Our Real Hybrid and Regional Teams (Real HART) approach is designed to foster collaboration, learning, innovation, and meaningful relationships while providing flexibility where appropriate. Because our workforce spans multiple countries, regions, and client needs, work arrangements may vary by role and location. Some positions offer hybrid or remote flexibility, while others require regular in-office presence. For example, certain teams and regions, including some of our UK operations, have office-based requirements. Your recruiter will discuss the specific expectations for the role you're pursuing during the interview process and keep you informed throughout the hiring journey. For employees located within a one-hour commute of a Real Chemistry office, we require in-person attendance two days per week, either from a Real Chemistry office or when working onsite with clients. Employees in regions without a nearby office may work remotely and come together throughout the year for collaboration, culture-building, learning, and team connection opportunities. While these guidelines reflect our current workplace model, we understand that everyone’s circumstances are unique. If you require additional flexibility, we welcome an open conversation with your recruiter and our HR team to discuss your needs and determine what may be possible.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.