Director of Sales Development (SDR's) EMEA

SoSafe GmbH; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Flexible hours

Open Up program

Virtual events & team activities

Dog-friendly HQ

Job summary

SoSafe GmbH is seeking a Director of Sales Development to drive our global SDR organization. You will lead a high-energy, entrepreneurial team, redefine outbound strategies, and apply AI-driven approaches to increase top-of-funnel efficiency and quality.

Collaborate across Marketing and GTM Operations to ensure seamless lead handoffs and measurable pipeline growth. You will mentor SDR leaders, foster resilience, and push for continuous improvement in a fast-growing cybersecurity awareness

Qualifications

• Proven track record leading outbound pipeline generation with SDR teams.
• Experience managing and developing managers to lead large teams.
• Entrepreneurial and pragmatic approach to scalable growth and ROI.
• Open-minded about AI and modern tech tools; prefer first-principles problem solving.

Responsibilities

• Own the SDR function and elevate pipeline generation strategy.
• Lead, coach, and develop SDRs and SDR managers to high performance.
• Experiment with AI-augmented workflows to improve top-of-funnel quality.
• Coordinate with Marketing and GTM Ops to ensure smooth handoffs to Sales.

Skills

SDR Leadership

Managing Managers

Commercial Drive

AI/Tech Tools

Independent Problem Solver

High-Energy Leadership

Clear Communication

Job description

SoSafe has the ambition to become the leading human risk management provider in Europe. Our award-winning awareness platform triggers behavioural change by providing effective and engaging training and simulations on cybersecurity and data protection. Cybercrime is costing the world >$10 trillion annually and growing by 15% p.a. - we invite you to be part of the solution!

As the Director of Sales Development, you will be the driving force behind our global SDR organization. Reporting directly to the (S)VP GTM Operations, you will lead a critical pillar of our Go-To-Market engine. We are looking for an independent, high-energy leader who comes from an environment where outbound generation is done exceptionally well. You will not only manage the team but redefine how we generate pipeline by bringing an entrepreneurial mindset, fresh ideas, and pioneering new AI-driven approaches to outbound sales.

Here's how you'll make a difference:

• Strategic SDR Leadership: Take full ownership of the SDR function, bringing best-in-class strategies from top-performing organizations to elevate our pipeline generation engine.

• Entrepreneurial Growth Engine: Approach the SDR function with an entrepreneurial mindset, holding programs accountable to efficient acquisition and sustainable business growth. You will apply a pragmatic lens to pipeline generation, ensuring our strategy directly supports the broader commercial goals.

• Team Enablement, Coaching & Mentorship: Inspire, coach, and develop your team of SDRs and SDR Managers. A critical component of this role will be mentoring your team leads, equipping them with the leadership and coaching skills they need to drive their own teams' success. Foster a culture of high energy and grit where the team stays resilient through obstacles and leans into change.

• AI-Driven Innovation: The SDR function is rapidly evolving due to AI. You will act as a pioneer, remaining open-minded to emerging technologies and actively experimenting with new AI-augmented workflows to increase top-of-funnel efficiency and quality.

• Operational Impact: Continuously problem-solve and strategically prioritize results over activity. You will cut through complexity to deliver measurable business outcomes, translating strategy into high-impact pipeline generation.

• Proactive Alignment: Act as a proactive, independent leader who naturally aligns teams across Marketing, Sales, and GTM Operations to ensure a seamless transition from top-of-funnel engagement to Account Executive handoff.

What makes you a great fit:

• SDR Leadership & Managing Managers: A proven track record of managing and scaling high-performing SDR teams within a business where outbound pipeline generation is a recognized strength. Crucially, you must have proven experience managing and developing managers, empowering them to effectively lead and coach their respective teams.

• Commercial Drive: You bring an entrepreneurial and pragmatic attitude to the function, highly focused on scalable business growth and measurable ROI.

• Technological Edge: Open-minded about AI and modern tech tools. You don't just ask how to do things faster; you think in first principles about how work should be done and question whether manual processes should exist at all.

• Independent Problem Solver: You are an autonomous leader who doesn't need a perfect brief to get started. You proactively identify bottlenecks, design solutions, and implement them.

• Inspiring & High-Energy Leader: You possess a contagious energy that aligns and motivates others. You have the grit to persist through genuine obstacles and find a way when there isn't an obvious path.

• Clear Communicator: Whether it's a quick message or an executive presentation, your communication is punchy, structured, and leads with the "why".

What Will Make You Successful Here

• Growth Mindset: You own setbacks, learn from failure, and act on feedback. You don't wait for permission to improve.

• Curiosity: You have an intrinsic drive to learn beyond your own desk, constantly challenging the status quo constructively and asking better questions than most.

• Operational Impact: You are a convergent thinker. You find solutions, have the courage to stop things that aren't working, and measure success by business outcomes.

• Grit: You work hard to win. You set ambitious goals, persist through real obstacles, and stay to fight when things get difficult.

• Technological Edge: You are a tech pioneer. You actively use AI to fundamentally change how work is done, experimenting ahead of trends rather than reacting to them.

• Respectful Collaboration: You lead with empathy and professional maturity, offering constructive honesty and valuing diverse perspectives to sharpen our collective thinking.

What we offer

• Work/Life balance: Flexible hours

• Wellbeing and financial support: Access to Open Up, corporate discounts

• Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups

• And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ

*Perks and benefits listed above are for full-time employees and may vary slightly by office location. These are just a sample - you'll learn more during the interview process.

About Us

At SoSafe, we're on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioural science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence.

Backed by leading VCs like Highland Europe and Global Founders Capital, we're rapidly expanding across the globe. We're looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us.

If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you!