Director of Sales Development

The Trade Desk, Inc.; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading advertising technology firm in the Greater London area is seeking an experienced Sales Development Manager to design and lead a new team focused on lead qualification and growth across EMEA. You will oversee the strategy and processes for SDR activities, recruit and mentor team members, and collaborate closely with marketing and sales to optimize performance. This role is ideal for a driven individual with a strong background in sales development and an entrepreneurial mindset.

Qualifications

• Proven experience in Sales Development leadership or senior SDR management.
• Strong understanding of lead qualification, pipeline management, and outbound prospecting.
• Ability to design scalable processes and implement tools (CRM, automation).

Responsibilities

• Define and implement the regional SDR strategy, processes, and best practices.
• Manage lead qualification workflows across EMEA, ensuring timely and accurate follow-up.
• Partner with Marketing and Sales to optimise lead scoring and campaign performance.
• Build prospects and generate leads for various business groups across TTD EMEA.
• Build reporting and insights to measure SDR effectiveness and pipeline contribution.
• Recruit, onboard, and develop SDR team members as the team matures.
• Act as a key stakeholder in shaping the future global SDR function.
• Work in close collaboration with the North American SDR team.

Skills

Sales Development leadership

Lead qualification

Pipeline management

Outbound prospecting

Stakeholder management

Cross-functional collaboration

Entrepreneurial mindset

Familiarity with Salesforce

Experience in ad tech or SaaS

Job description

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

About the Role

We are building a new regional Sales Development function to centralise lead qualification beyond MQL and drive scalable growth across EMEA. This is a unique opportunity to design and lead a new team from the ground up, with a high likelihood of evolving into a global function over time.

As the first hire, you will own the strategy, process, and operational framework for SDR activities, ensuring alignment with marketing, sales, and reseller teams. You’ll also have the opportunity to hire and mentor junior SDRs and leverage contractors for short-term support.

What You’ll Do

• Define and implement the regional SDR strategy, processes, and best practices.
• Manage lead qualification workflows across EMEA, ensuring timely and accurate follow-up.
• Partner with Marketing and Sales to optimise lead scoring and campaign performance.
• Build prospects and generate leads for various business groups across TTD EMEA.
• Build reporting and insights to measure SDR effectiveness and pipeline contribution.
• Recruit, onboard, and develop SDR team members as the team matures.
• Act as a key stakeholder in shaping the future global SDR function.
• Work in close collaboration with the North American SDR team.

What We’re Looking For

• Proven experience in Sales Development leadership or senior SDR management.
• Strong understanding of lead qualification, pipeline management, and outbound prospecting.
• Ability to design scalable processes and implement tools (CRM, automation).
• Excellent stakeholder management and cross-functional collaboration skills.
• Entrepreneurial mindset – comfortable building from zero and iterating quickly.
• Experience in ad tech or SaaS preferred, with global or multi-region exposure being a plus.
• Someone who is comfortable and hungry to screen & qualify leads before passing them onto various markets and teams.
• Familiarity with Salesforce and marketing automation platforms would be advantageous.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.

Please reach out to us at [e-mail] to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.

When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact your hiring decisions.