Director Of Sales

The NICI; United Kingdom; On-site; GBP 125,000 - 150,000; Full time

Job summary

A luxury seaside hotel in the UK is seeking a Director of Sales to enhance commercial performance and client relationships. You will lead a dynamic team and contribute to the success of the hotel by managing key accounts and strategic partnerships. This role offers career development, competitive salary, and discounts on hotel services.

Benefits

Excellent progression opportunities

Tailored career development pathways

Competitive salary

Hotel stay, food, and beverage discounts

Meals provided while on duty

Qualifications

• Ambitious and experienced in a sales leadership role.
• Proven track record in hospitality sales.
• Strong ability to foster a sales-driven culture.

Responsibilities

• Lead all aspects of commercial performance.
• Manage key account segments: Corporate, M&E, and Leisure.
• Collaborate with the Group Sales Director.

Skills

Sales management

Business development

Event strategy

Negotiation

Relationship building

Job description

Director Of Sales - The NICI

🏖️ Who We Are

Think... Beach Club meets Spa Resort. The newly refurbished NICI Hotel Bournemouth is redefining seaside luxury and is looking for the best and brightest in the hospitality industry.

Since our launch in summer 2022, THE NICI has quickly become one of the U.K.’s most exciting hotel concepts — recognised in The Times Top 100 Places to Stay as the “Best Seaside Hotel for 2023.”

Set in an enviable location on the South Coast, supported by a £20 million investment, THE NICI has transformed Bournemouth’s accommodation scene. The hotel features 92 luxury bedrooms (many with sea views), garden hot tub suites, the buzzing South Beach Restaurant & Bar, outdoor terrace, indoor cinema, and stylish meeting and event spaces.

Join a fun, welcoming, and inclusive team where you can thrive, grow your career, and be part of something truly special.

🎯 The Role

We’re seeking an ambitious and experienced Director of Sales to lead all aspects of commercial performance, business development, and event strategy. You’ll play a key role in creating exceptional guest experiences, building strong relationships with clients and partners, and driving the hotel’s continued success.

Key Responsibilities

• Manage key account segments: Corporate, M&E, and Leisure.
• Develop and deliver social business in line with company strategy.
• Collaborate with the Group Sales Director and Events Manager to set on-property strategy.
• Secure new business aligned with commercial goals.
• Negotiate and develop local partnerships and sponsorships for long-term value.
• Meet cross-sell expectations across The NICI Group.
• Promote the property in line with budget and objectives.
• Manage existing accounts and prepare production and revenue reports.
• Deliver proactive sales activity in line with Group SOPs.
• Foster a sales-driven culture across all departments.
• Represent THE NICI at local networking and industry events.
• Coordinate client showcases and familiarisation events.
• Partner with the General Manager and leadership team to position the hotel effectively.
• Work alongside Marketing to ensure brand presentation is consistent and high-quality across all channels.

💎 What’s In It For You

At THE NICI, we’re passionate about delivering exceptional hospitality while ensuring our team thrives in a vibrant, supportive environment.

Your Benefits Include:

• Excellent progression opportunities
• Tailored career development pathways
• Competitive salary
• Hotel stay, food, and beverage discounts
• On-the-job training and internal promotion opportunities
• Meals provided while on duty

🚀 Join the Crew

If you have the skills, ambition, and passion to lead sales at one of the U.K.’s most talked-about hotels, we’d love to hear from you.

📩 Apply now with your full and up-to-date CV below.