Director of Membership Growth & Engagement

CFA Institute; Remote; GBP 90,000 - 100,000; Full time

Job summary

A global investment organization seeks a Director Membership Marketing & Engagement to lead membership transformations. This role involves developing strategies to improve member acquisition, engagement, and retention. You will collaborate across teams to implement data-driven marketing campaigns. Ideal candidates will have significant product marketing experience, strong analytical skills, and proven success with B2B/B2C initiatives. This full-time role offers a competitive salary of £90,000 - £100,000 in the UK, along with generous benefits.

Benefits

Comprehensive health coverage

Generous leave

Competitive retirement plans

Flexible work options

Wellness support programs

Qualifications

• Significant experience in product marketing within a global environment.
• Proven experience leading GTM strategies for subscription membership.
• Expertise in audience definition and buyer personas.

Responsibilities

• Lead the membership lifecycle across acquisition, engagement, and advocacy.
• Own product marketing for membership, including competitive insights.
• Design and execute data-driven go-to-market plans.

Skills

Digital Marketing

B2B Sales

Marketing Automation

Customer Segmentation

Market Research

Tools

Salesforce Marketing Cloud

Adobe Campaign

Job description

A global investment organization seeks a Director Membership Marketing & Engagement to lead membership transformations. This role involves developing strategies to improve member acquisition, engagement, and retention. You will collaborate across teams to implement data-driven marketing campaigns. Ideal candidates will have significant product marketing experience, strong analytical skills, and proven success with B2B/B2C initiatives. This full-time role offers a competitive salary of £90,000 - £100,000 in the UK, along with generous benefits.