Director of Marketing

Redsquid; United Kingdom; Remote; GBP 120,000 - 180,000; Full time

Job summary

Redsquid is seeking a highly creative Director of Marketing to own strategy, brand, demand generation and team leadership. This hands-on, player-coach role requires you to set direction, write briefs, build dashboards and ship campaigns end-to-end from the outset.

You will drive a bold AI-enabled marketing function, align with a £250m growth plan, and lead brand integration through acquisitions while maintaining a sharp focus on ROI and stakeholder engagement across the group.

Qualifications

• Senior B2B marketing leadership experience in technology, MSPs or cybersecurity.
• Proven ability to build pipeline with measurable impact and manage budgets.
• Hands-on delivery: writing briefs, campaigns, and launching initiatives.

Responsibilities

• Build and own the group marketing strategy aligned to sales targets.
• Define positioning across telecoms, managed IT, connectivity, cyber and AI services.
• Own website and content program, ensuring brand consistency.
• Plan and run campaigns across digital, email, events, partners, ABM.
• Lead acquisitions integration and cross-brand communications.
• Lead, coach and grow the marketing team and manage agencies.

Skills

Senior B2B marketing leadership

Campaigns & pipeline building

Hands-on delivery of campaigns

AI tools & transformation in marketing

Team leadership & hiring

Marketing automation, CRM & analytics

Brand strategy & acquisitions

Tools

Marketing automation tools

CRM platforms

Job description

We’re looking for a highly creative, hands‑on Director of Marketing who leads towards a clear vision . You’ll own Redsquid’s marketing end to end: strategy, brand, demand generation and the team that delivers it. You’ll keep us evolving, trying new ideas before the rest of the industry does. This is a player‑coach role: you’ll set direction and still write the brief, build the dashboard and ship the page yourself.

About Redsquid

Redsquid is a UK-based, B Corp-certified MSSP and MSP. We bring together telecoms, IT managed services, connectivity, cybersecurity and AI services, backed by our own UK-based SOC and the ASPECT AI/ML platform.

We’re growing through a buy‑and‑build strategy, with a £250m revenue ambition and several acquisitions already behind us. Every employee is a shareholder through our EMI scheme, so the growth is shared. As Director of Marketing, you’ll also join our leadership EMI scheme.

Key responsibilities

Strategy and planning

• Build and own the group marketing strategy, tied directly to sales targets and the £250m growth plan
• Set the annual marketing plan and budget, and report on return against it
• Define our positioning across telecoms, managed IT, connectivity, cyber and AI services

Brand

• Own the Redsquid brand and design system, and keep every touchpoint consistent with it
• Lead the website and content programme, including the pages now in development
• Tell the story of what makes us different: B Corp status, our UK SOC, ASPECT, and employee ownership

Creativity and innovation

• Set a bold creative vision for how Redsquid shows up, and bring the team with you
• Keep us ahead of the industry: spot new channels, formats and ideas early, and act on them
• Run a steady stream of small experiments, keep what works, and drop what doesn’t quickly
• Challenge the conventions of IT and telecoms marketing so we stand out, not blend in

Demand generation (hands on)

• Plan and run campaigns across digital, email, events, partner and account‑based marketing
• Build a pipeline engine with Sales, with clear lead definitions, handover rules and shared targets
• Get into the detail yourself: briefs, copy, campaign builds, CRM and marketing automation

Acquisitions and integration

• Bring acquired brands, customers and marketing teams into the Redsquid brand quickly and well
• Plan customer communications through each acquisition

Partners and internal communications

• Work with our Partner team on vendor co‑marketing and funding
• Support internal and employer brand communications, including recruitment marketing

Team leadership

• Lead, coach and grow the marketing team, hiring for the roles the capacity plan shows we need
• Manage agencies and freelancers where they add more than an in‑house hire

AI and team capacity

You’ll build a marketing function designed around AI from the start, not one that adds AI later. We expect you to use these tools daily yourself and to plan headcount with them in mind.

• Map the marketing workflow and decide which tasks AI handles, which people own, and where they work together
• Build a capacity plan that shows the output each hire adds on top of AI, before we approve new roles
• Use AI across content, research, personalisation, campaign operations and reporting, with clear quality and brand checks
• Set rules for accuracy, data protection and client confidentiality in AI‑generated work
• Train the team to work this way, and measure the time saved and quality gained
• Work with our AI Transformation and Enablement team to share what works across the group
• Use our own AI services as live case studies, so marketing shows clients what we sell

What success looks like in the first 12 months

• A marketing strategy and plan agreed with the exec team within the first 90 days
• A clear creative vision for the brand that the team and the business can describe
• An AI‑enabled capacity plan that shapes every marketing hire
• Marketing‑sourced and marketing‑influenced pipeline tracked and agreed with Sales, with targets hit
• The new website live, with the brand applied consistently across the group
• A regular rhythm of new ideas tested, with at least a few that set us apart in the market
• A repeatable playbook for bringing acquired brands into Redsquid
• A team that is growing, capable, and working confidently with AI

Experience and skills

• Senior B2B marketing leadership in technology, managed services, telecoms or cybersecurity
• A portfolio of creative, original work that made a brand stand out in its market
• A track record of building pipeline that Sales values, with numbers to show for it
• Recent, hands‑on delivery: you still write, build and launch campaigns yourself
• Practical, daily use of AI tools in marketing, with examples of workflows you’ve built
• Experience growing a team, including deciding what to hire, automate or outsource
• Strong command of marketing automation, CRM and analytics
• Commercial judgement and comfort owning a budget
• Brand integration through acquisitions or a buy‑and‑build model
• Partner and vendor co‑marketing in the IT channel
• Experience in a purpose‑led or B Corp business

How you work

• You lead with a vision and help people see where we’re going and why
• You’re restless and creative, always looking for the next idea
• You’d rather try something new and learn than wait for certainty
• You’d rather do the work than describe it
• You set a clear direction and let people own their part
• You’re curious about new tools and honest about what they can’t do yet
• You care about the people you lead and the business you’re building

Reporting and key relationships

• Reports to: Group Managing Director
• Leads: the marketing team, plus agencies and freelancers
• Works closely with: Sales leadership, the Partner team, AI Transformation and Enablement, the People team, and integration leads on acquisitions

Why Join Us?

• Be a Changemaker: Play a vital role in shaping Redsquid’s future through innovative UC solutions.
• Collaborative Environment: Work alongside a dynamic, forward‑thinking team that values your ideas and expertise.
• Professional Growth: Access opportunities to expand your skillset and thrive in a role with real impact.
• Exciting Challenges: Lead UC initiatives through a transformative acquisition journey that positions Redsquid as an industry leader.

Redsquid Communications Ltd is an equal opportunity employer. We take all reasonable steps to employ, train and promote employees based on their experience, abilities, and qualifications, without regard to age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, ethnic or national origins and caste), religion or belief, sex, or sexual orientation.