Director of Digital Corporate Storytelling & Channels

LEGO; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading toy manufacturer based in Greater London is seeking a highly skilled Director of Corporate Content & Channels. This role requires extensive experience in digital storytelling and content creation, focusing on unearthing meaningful narratives from the company. The successful candidate will oversee editorial strategy, develop engaging content, and collaborate with various stakeholders to enhance the brand's reputation. The position emphasizes driving engagement through SEO and innovative storytelling techniques.

Benefits

Family Care Leave

Insurances

Wellbeing resources

Colleague Discount

Bonus

Hybrid work policy

Qualifications

• Extensive experience in creating news for digital and social media channels.
• Proven ability to own and manage an editorial calendar.
• Experience with SEO and AI-powered platforms to drive engagement.

Responsibilities

• Oversee editorial & channel strategy.
• Develop compelling stories about the LEGO Group's mission.
• Optimise algorithms to drive reach and engagement.
• Track performance of owned channels.
• Collaborate with internal & external stakeholders.

Skills

Extensive experience as a journalist

Proven track record building audiences

Experience optimising algorithms

Outstanding writer

Natural collaborator

Demonstrated ability to drive change

Job description

A leading toy manufacturer based in Greater London is seeking a highly skilled Director of Corporate Content & Channels. This role requires extensive experience in digital storytelling and content creation, focusing on unearthing meaningful narratives from the company. The successful candidate will oversee editorial strategy, develop engaging content, and collaborate with various stakeholders to enhance the brand's reputation. The position emphasizes driving engagement through SEO and innovative storytelling techniques.