Director of Demand Generation, EMEA

Pax8 UK Limited; West of England; Hybrid; GBP 90,000 - 110,000; Full time

Benefits offered by this job

Annual performance bonus

Stock options

25 days holiday

Private healthcare

Dental plan

Life Assurance

Income protection

Cycle to work

Training and personal development

LinkedIn Learning

Wellbeing coaching

Team socials

Job summary

Pax8 UK Limited in Bristol is hiring a Director of SDR to build a high‑performing, AI‑enabled SDR organisation that turns demand into predictable pipeline and partner growth. You’ll set the operating rhythm, raise the bar on performance, and help Pax8 move faster and smarter as we expand across EMEA.

This role blends modern sales leadership with AI adoption, automation, and data discipline. Hybrid work environment with opportunities to coach leaders, optimize processes, and drive meaningful

Qualifications

• Substantial leadership experience in SDR/inside sales at scale.
• Proven track record building predictable pipeline and performance cadence.
• Experience implementing AI-enabled process improvements to boost efficiency.

Responsibilities

• Lead the SDR function with clarity, pace, and purpose.
• Set the SDR strategy and performance framework for predictable outcomes.
• Embed AI and automation into SDR workflows to improve targeting and outreach.
• Develop an exceptional SDR leadership bench and lift team standards.
• Create operational discipline with CRM hygiene and performance visibility.
• Partner with Sales, Marketing, and RevOps on lead quality and feedback loops.
• Turn insights into action using dashboards to diagnose blockers and scale.
• Champion smart tooling and modern ways of working with Salesforce, PowerBI, Workboard, and Miro.

Skills

SDR leadership

B2B SaaS

AI adoption

Data-driven decision making

Sales forecasting

Tools

Salesforce

PowerBI

Miro

Workboard

Job description

Pax8 is hiring a Director of SDR (Sales Development Representatives) in Bristol to build a high‑performing, AI‑enabled SDR organisation that turns demand into predictable pipeline and partner growth.

Why this role, why now

This is a rare chance to shape the SDR engine at scale; combining modern sales leadership with AI adoption, automation, and data rigour. You’ll set the operating rhythm, raise the bar on performance, and help the business move faster and smarter as Pax8 continues to expand across EMEA.

Culture (and a feel for Pax8)

At Pax8, culture is truly “business, and it IS personal.” You’ll join a high-energy, high-trust environment where curiosity is valued, collaboration wins, and continuous learning is celebrated. Explore more about our UK presence and what “work happy” looks like here: Pax8 UK and our Great Place to Work recognition.

What you’ll be doing

• You’ll lead the SDR function with clarity, pace, and purpose — building consistency across people, process, and performance.
• Set the SDR strategy and performance framework — defining what great looks like and creating predictable outcomes.
• Embed AI and automation into SDR workflows — improving targeting, prioritisation, outreach effectiveness, and team capability.
• Build and develop an exceptional SDR leadership bench — coaching leaders who coach others and lifting standards across the team.
• Create operational discipline — ensuring outstanding CRM usage, strong data hygiene, and clear performance visibility.
• Partner across Sales, Marketing, and RevOps — aligning on lead quality, feedback loops, and improvements that drive conversion.
• Turn insight into action — using dashboards and performance signals to spot patterns, diagnose blockers, and scale what works.
• Champion smart tooling and ways of working — confidently operating in systems like Salesforce, PowerBI, Workboard and Miro.

The impact you’ll make

You’ll directly influence how Pax8 converts demand into revenue — improving conversion, raising SDR effectiveness, and building a modern, AI-literate function that helps teams move faster, work smarter, and win more consistently.

What we’re looking for

• Substantial leadership experience in SDR / inside sales / demand environments within B2B SaaS or technology.
• Demonstrated success building predictable pipeline through performance frameworks, coaching, and operating cadence.
• Proven capability implementing AI‑enabled process improvements and automation to increase efficiency and conversion.
• High data fluency — confident interpreting dashboards, CRM signals, and performance trends to drive action.
• Strong cross‑functional influence in matrixed organisations, partnering effectively with Sales, Marketing, and RevOps.
• A structured, delivery‑minded approach to projects and change, bringing others with you through clear plans and communication.A leadership style rooted in integrity and transparency — focused on what’s working, what isn’t, and what to do next.

Trust and how we hire

At Pax8, we care deeply about building genuine, trust based relationships — starting with how we hire. To protect our business, our teams, and our customers, we use a range of measures throughout the recruitment process to help confirm authenticity and prevent fraud. These safeguards are designed to be fair, respectful, and proportionate, and may evolve as risks change. By applying, you acknowledge that we take steps to verify identity and representation during hiring. If you're applying as your authentic self, you have nothing to worry about — we're excited to meet you. We also use thoughtfully applied AI‑enabled tools to support our hiring process. These tools may assist with tasks such as reviewing or prioritising applications, but hiring decisions are made by our people. More information is available in our Recruitment Privacy Notice. If you have questions about how we hire or would prefer not to have your application supported by these tools, you can opt out at any part of our process.

Inclusivity at Pax8

We encourage you to apply even if you don't meet 100% of the criteria. We're committed to diverse perspectives, inclusive hiring and sharing your transferrable skills. To fulfil this role, you must hold valid right to work in UK.

Salary & benefits

• Salary range to be posted: £90,000 – £110,000
• Bonus: Annual performance bonus
• Long term Incentive Plan (Stock Options)
• 25 days holiday (plus bank holidays)
• Private healthcare covered by Bupa
• Dental Plan covered by Bupa
• Life Assurance
• Income Protection
• Royal London Workplace pension scheme – 5% employer contribution
• Pax8 Cycle to Work Support Scheme Available
• Dedicated time for training and personal development
• Unlimited access to LinkedIn Learning
• Health & Wellbeing coaching support
• Fun and frequent company and team socials

Our office environment (Hybrid)

At Pax8, our offices are built with our people in mind and they reflect how we work best. They are all open, welcoming spaces that fuel collaboration, encourage creativity, and make it easy to connect, contribute, and have a little fun along the way. Pax8 Bristol Office Environment • Amazing offices at The Distillery • City Centre location within a 5-minute walk from TempleMeads Station • 3 floors with natural light, breakout rooms, balcony spaces and a wellness area • Games area with X‑Box, Table‑Tennis, Air‑Hockey and Pool Table • State‑of‑the‑art Top Brewer Coffee Machines on every floor • Plenty of choice for hotdesking with laptop dock and two monitors • Regular social and community events

Growth at Pax8

There's extensive room for a talented individual to grow at pace — whether that's advancing quickly in this role or exploring one of the many opportunities across our global organisation. You'll have access to our internal development hub designed to accelerate your skills and stretch your potential. Alongside specialist Learning & Development trainers, you'll also tap into AI powered tools, "born in the cloud" mentors, and cross continent collaboration that broaden your perspective and sharpen your expertise. We'll give you the space, trust, and the right projects to help you thrive — and full visibility of what it takes to reach your next level.

About Pax8

Our mission is to build the managed intelligence marketplace and empower small businesses to do more with smarter technology. We are a fast‑growing, dynamic, and high‑energy organisation with a start‑up feel, allowing you to make a meaningful impact on the business. Culture is also important to us, and at Pax8, it's business, and it IS personal. We are passionate, creative, and unconventional. We work hard, keep it fun, and expect the best! We Elev8 each other. We Advoc8 for our partners. We Innov8 continuously. We Celebr8 life.

Background checks

As part of our hiring process, we are required to undertake pre‑employment checks on all candidates that are successful in their application with Pax8. As part of these checks Pax8 will request ID verification, reference requests and qualification checks (additional checks may be completed for certain countries, such as criminal and financial). All checks are completed by our third‑party provider, First Advantage. Once checks have been completed all candidates will receive a copy for their records.

Equal opportunities

Pax8 are an equal opportunities employer and welcome individuals who are in possession of the appropriate requirements to work within the country you have applied for. Offered individuals will be asked to undertake identity, security compliance and reference checks. Your privacy is important to us. Your data will be held in accordance with local best practices and processed only in accordance with our recruiting processes. Privacy notice: https://www.pax8.com/en-us/terms/job-applicant-privacy-notice/ Pax8 is the global AI and cloud Marketplace for small and medium‑sized businesses (SMBs). Pax8 connects service providers and technology companies on a unified platform to discover, buy, sell, deploy and manage technology solutions for SMBs. More than 47,000 IT partners and 800,000 SMBs rely on Pax8 for expertise, automation and real‑time insights to stay productive, protected and prepared for the AI economy. Learn more at pax8.com. Our purpose is to help every small business turn their dreams into reality through the power of technology. Culture is important to us, and at Pax8, its business, and it IS personal. We embody Compassionate Candour by aiming to assist others with candid, actionable feedback. We Seek to Understand by being open, curious, and committed to learning. We believe in We Before Me, actively collaborating and seeking out diverse perspectives to ensure a win for Team Pax8. Our team takes pride in Do What You Say, taking ownership, honoring commitments, prioritizing, and delivering on promises. We encourage everyone to Light Up Learning by being brave and trying new ideas, embracing vulnerability, and sharing failures so everyone can learn. Finally, we are Driven by Passion, connecting personal passion to Pax8's mission, and remaining resilient in the face of adversity and uncertainty in pursuit of our goals. At Pax8, we are passionate, creative, and humorously offbeat. We work hard, keep it fun, and expect the best!