Director of Admissions & Marketing

Allen Associates; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

An educational organization in Central Oxford is seeking a Director of Admissions & Marketing to lead marketing initiatives and enhance the student enrolment experience. This role requires proven leadership abilities and a strong marketing strategy background. With responsibilities spanning strategic planning and team leadership, the successful candidate will manage campaigns to attract students globally. The position offers flexibility with hybrid working and access to employee benefits that support work-life balance.

Benefits

28 days holiday plus bank holidays

Free onsite meals

Cycle to work scheme

Enhanced maternity/paternity leave

Employee Assistance Program

Social events engagement

Qualifications

• Proven experience in education, preferably in international or boarding school settings.
• Strong track record of developing marketing strategies that drive enrolment growth.
• Ability to engage confidently with various stakeholders.

Responsibilities

• Develop and execute strategies to increase student enquiries and enrolments.
• Lead the admissions team for a seamless enrolment journey.
• Manage digital campaigns to enhance visibility.

Skills

Leadership

Digital marketing

Data analysis

CRM systems

Marketing strategy development

Job description

Director of Admissions & Marketing

Are you a dynamic leader with a passion for education and a talent for creating growth? As the Director of Admissions & Marketing, you will shape the future of an organisation by attracting and enrolling motivated students from around the world.

Director of Admissions & Marketing Responsibilities

This position will involve, but will not be limited to:

• Developing and executing strategic marketing plans to increase student enquiries and enrolments, aligning with the organisation's goal of maintaining its reputation for academic excellence.
• Leading the admissions team to deliver a seamless, welcoming journey from initial enquiry to enrolment, ensuring an outstanding family experience.
• Managing digital and social media campaigns to boost visibility and engagement within target markets.
• Building strong relationships with key external partners, agents, and educational agents to expand recruitment channels globally.
• Analysing data trends and metrics from CRM systems to inform strategic decisions and measure success.
• Collaborating with senior leadership to enhance the college's brand positioning and learner journey.

Director of Admissions & Marketing Rewards

• Full-time, permanent role working 37.5 hours per week, with some flexibility for hybrid working arrangements.
• 28 days holiday plus bank holidays, supporting work-life balance.
• Free onsite meals, enjoyed by staff and students alike, offering both convenience and quality.
• Opportunity to work in Oxford, a city renowned for its rich academic history and cultural vibrancy.
• Supportive environment with long-term career growth and development pathways.
• Access to schemes such as cycle to work, Enhanced maternity/paternity leave, and Employee Assistance Program.
• Engaged and friendly staff culture, with a busy calendar of social events.

The Company

Located in historic Oxford, the organisation boasts a vibrant community that nurtures students' ambitions and talents. It offers a rich environment where both staff and students thrive and make a positive impact on the world.

Director of Admissions & Marketing Experience Essentials

• Proven experience in education, preferably within international or boarding school environments.
• Strong track record of developing marketing strategies that drive enrolment growth.
• Excellent leadership skills with the ability to motivate and develop teams.
• Skilled in using CRM systems and analysing data to inform decisions.
• Deep understanding of digital marketing, social media, and student recruitment trends.
• Ability to engage confidently with a variety of stakeholders, from students and parents to external agents and partners.

Location

Based in Central Oxford, the college is easily accessible via public transport links. There is no parking on site, but excellent connectivity makes commuting straightforward. The role involves occasional international travel to promote the organisation globally.

Action

If you would like to find out more about this excellent opportunity, then please apply online today! We will review and respond to all applications.