Director, Media Scale Markets

United States Digital Space LLC; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Product discounts

Job summary

SharkNinja seeks a strategic, globally minded media leader to oversee media excellence and agile activation across ScaleMarkets. You will build and lead media strategy, frameworks, and operating models that empower markets to plan and activate quickly and effectively.

You will guide full-funnel media execution across emerging regions, ensuring top-of-funnel brand-building complements performance-driven plans. A high-impact leadership role awaits.

Qualifications

• 10+ years of experience in media strategy, planning, and investment across global or multi-market environments.
• Strong analytical mindset with MMM, dashboards, DSPs, and audience insights.
• Demonstrated success managing complex budgets and agency relationships.

Responsibilities

• Lead the development of integrated, full-funnel media strategies for ScaleMarkets across multiple regions.
• Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels.
• Mentor regional marketers and build global-to-local media leadership framework.

Skills

Media strategy

Cross-functional leadership

Agency management

Analytics & measurement

Budget management

Team leadership

Job description

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI atSharkNinja

AtSharkNinja,we’rebuilding an AI-native culture.We’renot waiting for the future;we’recreating it. Our people are expected to experiment boldly, adopt new tools, and continuously raisewhat’spossible to create meaningful impact for our consumers. If you believe the best way to do your jobhasn’tbeen invented yet,you’llfit right in.

The Role

SharkNinjais seeking a strategic, globally minded, and results-driven media leader to oversee media excellence, cross-regional strategy, and agile activation acrossScaleMarkets(NEUR; Nordics and Benelux,and SEUR; Spain and Italy),a core engine ofSharkNinja’sglobal expansion.

As the Director ofMedia forScaleMarkets, you will build and lead the media strategy, frameworks, and operating models that empower markets to plan and activate quickly, effectively, and consistently. You will guide full-funnel media execution across emerging regions, ensuring top-of-funnel and brand-building efforts complement performance-driven plans led by DTC, Retail Media, and Amazon teams.

This is a high-impact leadership role for a critical thinker who excels in complexity, thrives in high-growth environments, and brings an agile, test-and-learn mindset to modern media.

ResponsibilitiesGrowth Market Paid Media Strategy & Execution

• Lead the development of integrated, full-funnel media strategies forScaleMarkets, spanning top-funnel with a “social-first” mindset (Paid Social, Video, Partnerships), mid-funnel channels (Paid Social), and complementing lower-funnel programs (Amazon, Retail Media, DTC).

• Lead the Scale Markets Media teams, based incountry.

• Create cross-region media playbooks, templates, and operating frameworks that enable rapid and repeatable planning.

• Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners.

• Ensure media plans align with global priorities while reflecting local nuance and market realities.

• Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity.

Agile Campaign Management & Performance Optimization

• Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels.

• Guidemarkets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts.

• Review weekly performance data across media mix, creative, and pacing; provide direction tooptimizein real-time.

• Triangulate insights across analytics, MMM, brand lift, and in-platform metrics to refine strategies and build learning agendas.

Cross-Functional Partnership & Agency Leadership

• Serve as the senior media partner forScaleMarkets—collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, Amazon/Retail, and Market GMs.

• Build bridges between global and regional teams to ensure connection, consistency, and shared learnings.

• Lead global and regional agency relationships—overseeingbriefing, performance reviews, optimizations, and quarterly business updates.

• Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars.

Leadership, Influence, Capability Building

• Mentor and guide regional marketers, elevating mediaexpertiseacrossScaleMarkets.

• Establish a global-to-local media leadership framework that enhances consistency and operational excellence.

• Act as a key member of the global media leadership team, providing insights and recommendations to senior executives.

• Present strategies, performance updates, and opportunities with clarity, confidence, and influence.

Data, Measurement & Innovation

• Champion measurement excellence acrossScaleMarkets,showcasingleadership across audience strategy and incrementality frameworks.

• Collaborate with Insights, Analytics, and Retail partners to develop Point-of-Sale dashboards and learning agendas that elevate decision-making.

• Lead testing and innovation roadmap to continuously advanceSharkNinja’scommerce maturity.

WhatYou’llBringQualifications

• 10+ years of experience in media strategy, planning, and investment across global or multi-market environments.

• Proven experience driving full-funnel media programs in high-growth consumer categories (tech, appliances, CPG, retail, etc.).

• Strong analytical mindset with experience leveraging MMM, analytics dashboards, DSPs, platform tools, and audience insights.

• Demonstrated success managing complex budgets and leading agency relationships.

• Strong communication, collaboration, and stakeholder leadership skills.

• Experience in matrixed, multinational environments with the ability to influence without authority.

Preferred Qualifications

• Experience in high-growth consumer brands or multi-category portfolio environments.

• Demonstrated success driving SKU-level performance and retailer-aligned media activation.

• Oversight of growth or emerging regions (EMEA, Middle East, Africa, LATAM).

• Familiarity with distributor models, retail medianetworksand shopper media ecosystems.

• Experience leading content systems, media transformations, or global playbook development.

Success in This Role Looks Like

• ScaleMarkets adopt consistent, agile, and high-quality media planning practices.

• Media investments unlock measurable brand growth and lift across diverse regions.

• Markets plan and activate faster, with clearer frameworks and stronger decision-making.

• Playbooks, toolkits, and processes becometrustedglobal standards.

• SharkNinjadrives outsized brand visibility and commercial impact across high-growth regions.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengths strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

*We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at*