Director, Hospitality & Events- Football, Motorsport and Golf

Dentsu; City Of London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A global integrated agency is seeking a Director of Hospitality & Events in London. The role involves managing premium guest programmes for high-profile sporting events, overseeing strategy, logistics, and execution. The ideal candidate will have extensive experience in hospitality management, strong client servicing skills, and a proven track record in budget management. Join a company committed to inclusion and diversity, and drive exceptional experiences that strengthen client relationships.

Qualifications

• Extensive experience managing hospitality programmes at large-scale international events.
• Proven ability to manage budgets, contracts, and supplier relationships.
• International experience and a second language are advantageous.

Responsibilities

• Lead strategy and execution of hospitality programmes at major international sporting events.
• Oversee logistics, supplier management, and guest services.
• Manage project budgets from forecasting to reconciliation.

Skills

Client servicing

Operational planning

Team leadership

Communication

Problem-solving

Organisational skills

Budget management

Job description

Job Overview

The purpose of this role is to manage the day-to-day planning and execution of corporate and client/prospect-facing events, industry conferences, trade shows, hosted roadshows/in-person events, and webinars. Responsibilities will include pre- and post-event communications and attendee management. Negotiate and execute contracts for both large and small-scale events.

We are seeking an experienced Director, Hospitality & Events to lead the planning and delivery of premium guest programmes across high-profile global sporting events – including elite football tournaments, major motorsport races, and international golf championships. Working with leading global brands across technology, logistics, enterprise software, and telecommunications, this role will oversee the strategy, operations, and execution of end-to-end hospitality experiences that strengthen client relationships and deliver exceptional value.

Responsibilities

• Lead the strategy, planning, and execution of premium hospitality programmes across major international sporting events in football, motorsport, and golf.
• Oversee all operational elements – logistics, supplier management, guest services, and on-site delivery – ensuring seamless and high-quality execution.
• Serve as the main client contact, translating brand objectives into tailored hospitality experiences that drive engagement and strengthen relationships.
• Manage project budgets from forecasting to reconciliation, ensuring efficient use of resources and delivery within financial targets.
• Direct and support a small team, fostering collaboration across internal teams, suppliers, and venues to achieve delivery excellence.
• Provide senior on-site leadership at key events, overseeing guest logistics, partner performance, and real-time issue resolution.

Qualifications

• Extensive experience managing hospitality or guest experience programmes at large-scale international sporting or live events.
• Strong background in client servicing, operational planning, and end-to-end project delivery.
• Proven ability to manage budgets, contracts, and supplier relationships effectively.
• Skilled in leading teams and coordinating multiple stakeholders in complex, high-pressure environments.
• Excellent communication, problem-solving, and organisational skills.
• International experience and a second language are advantageous.

Company Information

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

MKTG Sports & Entertainment is an important part of our world-class offering. MKTG Sports & Entertainment is a global integrated agency that harnesses the power of sports and entertainment to impact human behaviour through meaningful marketing solutions and experiences. Our key differentiator is "knowing people better than anyone else" and using deep consumer insights to establish powerful connections between sports properties and brands. Across strategy, measurement, content, hospitality and events, we connect the sports and entertainment industry and companies around the work to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands and deliver value. We are part of Dentsu Sports International, a newly formed global sports network comprised of MKTG Sports + Entertainment, dentsu Sports Analytics and dentsu Sports.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures. We are happy to discuss flexible and agile approaches to working for all our roles – we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.