Director, CRM Sales

ServiceNow; Staines-upon-Thames; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A global technology firm is seeking a Director of CRM Sales to lead sales expansion in the UK. The ideal candidate will nurture a high-performing team, implement effective sales strategies, and drive revenue growth in new markets. Strong experience in SaaS sales and team leadership is essential. Regional travel is required between Staines and London. This role offers the opportunity to make a significant impact on business value for customers.

Qualifications

• 4+ years of experience as a sales leader, preferably in CRM.
• Track record of new business sales success including C-Level negotiations.
• Strong collaboration skills across various teams.

Responsibilities

• Lead a team of CRM Account Executives to drive new business sales growth.
• Build and drive sales strategy with interdisciplinary teams.
• Recruit, coach, and mentor team members for excellence.

Skills

CRM SaaS experience

Sales leadership

Coaching and mentoring

Analytical skills

Public speaking

Job description

The Director, CRM Sales is responsible for leading a rapid expansion of ServiceNow's CRM focused product lines in UK&I. This will be achieved through building, leading, mentoring, coaching and developing a team of Sales Executives across ServiceNow's evolving product portfolio. As a Director, CRM Sales you will lead transformational shifts to create business value for our customers. The ideal candidate must have deep experience in SaaS sales and motivation to build a team to drive revenues and rapidly gain customers within new markets.

Responsibilities

• Lead a team of CRM Account Executives to drive rapid new business sales growth in the UK&I region.
• Build and drive sales strategy in conjunction with Field Sales and Pre‑Sales Leadership, Professional Services, Marketing, Alliances & Channels and Sales Operations to effectively Go‑To‑Market, including understanding the competitive landscape, presence and strength within the region.
• Act as the central conduit to Global Business Unit Sales Leadership teams and Field Sales Leadership.
• Actively engage in territory planning, relationship development and opportunity development, and drive revenue by assisting Sales Directors and Field Sales Teams in closing opportunities.
• Recruit, coach and mentor team members to drive excellence.
• Develop territories and quota for the sales team and effectively communicate to set performance expectations within the team.
• Manage and report accurate forecast and pipeline to the business, both locally, within EMEA and with Global business units.
• Achieve annual sales goals on a quarterly and annual basis.
• Build effective working relationships with Solution Consulting, Product Development, Customer Outcomes, Partner, Marketing and the ServiceNow executive team.
• Office in Staines and London; regional travel required.

Qualifications

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision‑making, or problem‑solving.
• Extensive track record of new business sales success of CRM Solutions including presentation and negotiation skills within industry and at C‑Level.
• CRM SaaS experience essential; experience of PaaS even better.
• Deep and broad experience (4+ years) as a sales leader; prior success as a CRM Sales executive experience preferred.
• Prior experience in both direct sales and sales overlay capacities.
• Strong collaborator across the disciplines mentioned above.
• Strong success in recruiting, coaching and managing an exceptional sales team.
• Strong strategic thinking including analytical and financial planning skills to meet and exceed quotas and goals.
• Experienced in planning and organization.
• Experienced in public speaking and comfortable presenting to large audiences with credibility.
• Track record in using social media to enhance the ServiceNow brand message.
• Experienced in driving sales process and driving effective working relationships with Sales Operations.
• Experience in one or many of the product portfolio outlined preferred but not essential.
• Ability to build long‑term strategic and senior‑level relationships.
• Ability to adapt and work effectively within a rapidly changing and growing environment.
• Strong business and financial acumen.
• Fluency in English and regional travel required; office in Staines and London.

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today – ServiceNow stands as a global market leader, bringing innovative AI‑enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud‑based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.

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