Director, Core Markets - Integrated Marketing

Bumble; Greater London; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

Bumble is seeking a Director, International Core Markets, Integrated Marketing to lead strategy and performance across our established international markets. This senior leadership role, reporting to the VP of International Markets, focuses on defining what it takes for Bumble to win, protecting market position, and identifying growth opportunities.

You will coach leaders, translate global strategy into locally relevant market plans, and collaborate with Global Marketing, Creative, Media,

Qualifications

• Bachelor's degree required; MBA/Master's preferred.
• 12+ years of experience in brand, integrated, or strategic marketing leadership.
• Experience leading multiple markets or a complex portfolio with clear strategy and measurable outcomes.
• Strong people leadership with the ability to coach and develop teams.
• Excellent executive communication skills and ability to influence senior stakeholders.
• Strong strategic thinking across portfolio and market dynamics.
• Demonstrated ability to use data, measurement, and ROI frameworks to guide decisions.
• Deep understanding of integrated marketing and the roles of brand, media, partnerships, and growth.
• Ability to balance global consistency with local relevance in international markets.
• Comfort operating in ambiguity and driving structure and direction.

Responsibilities

• Own the strategy and performance of Bumble's International Core Markets portfolio, establishing a long-term vision and driving sustainable growth.
• Lead and develop a high-performing team of market leaders, setting direction and empowering them to own outcomes.
• Drive alignment across the portfolio, focusing teams on priorities and sharing learnings.
• Regularly assess portfolio performance and prioritize investments, optimization, and expansion.
• Establish clear success measures and champion a culture of measurement and learning.
• Use consumer insights to challenge assumptions and evolve market strategies.
• Build strong partnerships with Global Marketing, Creative, Media, Product Marketing, Growth, Communications, Partnerships, Research & Insights and cross-functional teams.
• Communicate portfolio performance, priorities, risks, and opportunities to senior leadership with clear recommendations.
• Foster an inclusive, high-performing team culture grounded in trust and accountability.
• Act as a senior leader within the International org, sharing frameworks and market learnings to raise the wider team's effectiveness.

Skills

Strategy leadership

Market leadership

People management

Brand marketing

Cross-functional collaboration

Data-driven decision making

Executive communication

Change management

International markets experience

Portfolio management

Education

Bachelor's degree

MBA or Master’s

Job description

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example: she/her/hers, he/him/his, they/them/theirs, etc).

Bumble is looking for a Director, International Core Markets, Integrated Marketing to lead the strategy and performance of our portfolio of established international markets.

Reporting to the VP of International Markets, you will be responsible for defining what it takes for Bumble to win across our Core Markets, protecting and strengthening our market position while identifying the next opportunities for sustainable growth, cultural relevance, and brand leadership. This is a senior leadership and people management role. You will lead and develop a team of market leaders, setting clear strategic direction while empowering them to translate Bumble's global strategy into locally relevant, insight-led market plans.

You are a strategic and empathetic leader who sets a high bar for both thinking and execution. You know how to coach teams, navigate complexity, challenge established approaches, make difficult prioritization decisions, and create an environment where people have the clarity, autonomy, and support to do their best work.

WHAT YOU WILL DO

• Own the strategy and performance of Bumble's International Core Markets portfolio, establishing a clear long term vision, drives sustainable growth, and remains culturally relevant in each market.

• Lead and develop a high-performing team of market leaders, setting clear direction and empowering them to own outcomes.

• Drive alignment across the portfolio, ensuring teams stay focused on priorities, share learnings, and adapt quickly as business needs evolve.

• Regularly assess performance across the portfolio and make deliberate choices about where to prioritize, where to invest, where to optimize.

• Establish clear success measures across the portfolio and champion a strong culture of measurement and learning.

• Use performance and consumer insights to continuously challenge assumptions and evolve market strategies.

• Build strong partnerships with Global Marketing, Creative, Media, Product Marketing, Growth, Communications, Partnerships, Research & Insights and other cross-functional teams, ensuring Core Market priorities are clearly represented and incorporated into broader company plans.

• Communicate portfolio performance, priorities, risks, and opportunities to senior leadership, translating complexity into clear recommendations and decisions.

• Build a high performing and inclusive team culture grounded in trust, accountability, openness, and mutual respect.

• Act as a senior leader within the broader International organization, contributing beyond the Core Markets portfolio by sharing frameworks, market learnings, leadership practices, and strategic perspectives that raise the effectiveness of the wider team.

KEY SKILLS

• Bachelor's degree; MBA or Master's is a plus

• +12 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands.

• Significant experience in senior brand, integrated, strategic, or market marketing leadership roles, ideally within consumer technology, lifestyle, entertainment, or other culturally driven brands.

• Proven experience leading multiple markets, business units, or a complex portfolio, with accountability for setting strategy, determining priorities, and driving measurable business and brand outcomes.

• Strong people leadership experience, with a demonstrated ability to coach and develop high performing teams and managers.

• Strong strategic thinking, with the ability to move between the portfolio level view and individual market dynamics and determine what matters most.

• Demonstrated ability to diagnose complex market challenges by synthesizing information and translating those insights into clear strategic choices.

• Strong commercial and analytical judgment, with experience using data, measurement, and ROI frameworks to inform prioritization, investment decisions, and changes in strategy.

• Deep understanding of integrated marketing and the role of brand, media, creators, partnerships, communications, experiential, product marketing, and growth in driving both brand and business outcomes.

• Understanding of international marketing and the balance between global consistency and meaningful local relevance.

• Proven ability to influence and align senior cross functional stakeholders.

• Excellent executive communication skills.

• Ability to operate effectively in a fast moving environment.

• Excellent relationship building, communication, presentation, and interpersonal skills.

ABOUT YOU

• You are a portfolio strategist. You can look across multiple markets, identify the few challenges and opportunities that matter most, and translate them into a clear direction for the organization.

• You are a leader of leaders. You create clarity and set a high bar.

• You are not afraid to roll up your sleeves and dive in when necessary..

• You are deeply consumer and culture focused but equally comfortable with business performance and data.

• You are comfortable operating in ambiguity and can create structure and direction without waiting for every answer to be available.

• You are an exceptional collaborator who builds trust across functions.

• You are energized by change and know how to lead others through it with clarity, transparency, resilience, and optimism.

• You think beyond established playbooks. You are willing to test new approaches and encourage your teams to do the same when existing solutions are no longer sufficient.

• You are an excellent communicator who can turn complexity into a clear story.

About Us

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.

AI Fluency

AI is important to us. We're excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.

We encourage you to use AI responsibly as you prepare your application. Please don't use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.

Final Compensation

Will be determined based on factors such as the selected candidate's qualifications, relevant experience, skill set, and other job-related considerations.

Inclusion at Bumble Inc.

Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.

In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).

AI in Bumble Inc. Hiring

At Bumble, we may use AI tools to support parts of our recruitment process - such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience - not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you'd prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you'd like a transcription or summary deleted, please contact your recruiter directly.

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