Director - Content Marketing and Campaigns

PowerToFly; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global leader in risk assessment is seeking a content strategy leader who will drive the content and campaign initiatives for their Banking segment. The ideal candidate will have a blend of strong writing, leadership, and project management skills, complemented by a curiosity about AI, to enhance marketing efficiency and lead a small team. You will collaborate across functions to create compelling messaging and drive business growth. This role is based in Greater London.

Qualifications

• Strong background in creating and driving strategic content.
• Experience leading and mentoring a team.
• Ability to apply AI tools in marketing.

Responsibilities

• Lead the development and execution of content for Moody's Banking business.
• Align content strategy with business objectives.
• Develop campaigns that boost brand awareness and generate leads.
• Create diverse content types, including blogs and social media posts.
• Partner with teams to ensure customer-focused messaging.
• Champion a data-driven marketing culture.

Skills

Content strategy development

Exceptional writing and editing skills

Project management

Proven leadership skills

Communication skills

Grasp of artificial intelligence concepts

Curiosity and forward-thinking

Education

BA in journalism, English, communications, marketing or related field

Advanced degree preferred

Job description

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.

If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.

Skills and Competencies

• Ability to create and drive a strategic content strategy, creating a structured calendar for content and bringing together diverse areas of the segment into an aligned approach
• Exceptional writing, editing, and storytelling skills, with a portfolio of B2B-focused content (long and short-form)
• Strong project management abilities; able to lead multiple initiatives and track progress
• Proven leadership skills, with experience managing and developing a small team
• Excellent communication and presentation skills; comfortable collaborating with senior stakeholders and subject matter experts
• Strong grasp of artificial intelligence concepts, with the ability to guide teams in applying AI tools to streamline workflows, uncover insights, and boost marketing efficiency
• Curious and forward-thinking mindset with a passion for exploring AI systems and a commitment to learning responsible AI practices—including risk management, ethical use, and transparency

Education

• BA in journalism, English, communications, marketing or related field required. Advanced degree preferred.

Responsibilities

Lead the development and execution of content and campaigns that drive Moody’s Banking business growth and thought leadership

• Drive the content strategy and editorial calendar for the Banking segment, aligning with business objectives to increase brand awareness, generate leads, and support growth
• Lead, mentor, and develop a small team of content and campaign professionals
• Partner with Banking business and marketing teams to create cohesive, customer-focused stories and ensure unified messaging
• Create compelling content for Banking professionals, including messaging, blogs, social media, white papers, website copy, videos, bylined articles, customer stories, email copy, and presentations
• Own the end-to-end content of multi-channel marketing campaigns (digital, email, social, events) to support go‑to‑market strategy
• Collaborate with Banking Industry Practice Leads and subject matter experts to produce authoritative thought leadership and execute major campaigns around key themes
• Champion a data‑driven marketing culture, using insights for continuous improvement
• Partner with PR to supply stories and comments that generate media coverage

About the team

Our Banking Marketing team is responsible for defining and communicating the go‑to‑market strategy for Moody’s banking segment solutions. This work generates qualified leads that produces revenue and ultimately help drive the continual growth of the segment.

By joining our team, you will be part of exciting work in:

• Shaping the narrative for Moody’s Banking solutions within a dynamic, global marketplace
• Working collaboratively with cross‑functional teams to deliver effective campaigns that resonate with our target audiences
• Contributing meaningfully to Moody’s mission of guiding clients through uncertainty with clarity and confidence

Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.

Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.