Director, Connected Commerce & Capability Transformation

Mars; Greater London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading global consumer goods company is seeking a Director for their Connected Commerce capability in Greater London. This pivotal role involves defining and implementing strategies to enhance omnichannel growth, integrating various consumer touchpoints and leading cross-functional teams. The ideal candidate will have over 10 years of experience in marketing, retail, and digital commerce, demonstrating success in building new capabilities and navigating complex organizations. Competitive salary and benefits package offered.

Benefits

Best-in-class learning and development support

Industry competitive salary and benefits package

Company bonus

Qualifications

• 10 years in omnichannel marketing or related fields, preferably within CPG/retail.
• Proven success in building capabilities and leading initiatives.
• Strong knowledge of retail content and commerce activation.

Responsibilities

• Define and embed the Connected Commerce vision.
• Lead omnichannel shopper strategy and campaign development.
• Establish KPIs and measurement frameworks for performance insights.

Skills

Omnichannel marketing

Digital Commerce

Shopper marketing

Data interpretation

Cross-functional leadership

Job description

Job Description

We’re creating a brand‑new capability at the heart of our business and agency‑ecosystem transformation: Connected Commerce. This is a pivotal leadership role that will shape how we go to market connect with shoppers and future‑proof our growth across channels.

As the first to stand up this capability and future vision you’ll be both strategist and builder bringing teams together turning vision into action and driving impact at the intersection of retail media DCOM shopper marketing content data and tech.

You’ll pioneer a capability that bridges disciplines, inspires adoption and delivers lasting impact across the business positioning us to stay ahead in a rapidly evolving retail landscape.

Primary Objectives

• Define and embed the Connected Commerce vision and operating model establishing it as a core enterprise capability that unites strategy execution and measurement across channels.
• Act as a transformation leader and capability owner shaping both the long‑term roadmap and near‑term implementation to accelerate omnichannel growth.
• Integrate retail content and commerce strategy into the end‑to‑end planning process ensuring consistent insight‑led activation across the physical and digital shelf.
• Bridge critical functions Shopper Marketing Brand Media Sales Retail DTT and Agency Partners to enable truly connected consumer and customer experiences.
• Lead omnichannel shopper strategy and campaign development ensuring alignment with planning frameworks, performance goals and customer priorities.
• Build and scale performance measurement frameworks connecting data insights and analytics to inform planning activation and real‑time optimization.
• Champion capability adoption and continuous improvement engaging senior stakeholders, markets and global teams to embed new ways of working and unlock sustained business impact.

Key Responsibilities

• Strategy Development : Define short‑ and long‑term vision for Connected Commerce. Outline capability roadmap and maturity milestones.
• Capability Build : Develop tools, workflows and ways of working across teams. Identify process gaps and lead solution design.
• Content & Planning : Integrate retail content and shopper priorities into the end‑to‑end planning process. Define how these are represented in campaign briefs and execution.
• Cross‑functional Leadership : Partner across Brand, Shopper, Sales, Media, Retail and DTT to ensure alignment and cohesion in planning and delivery.
• Performance & Insights : Establish KPIs and measurement frameworks. Surface actionable insights for future planning and budget optimization.
• Transformation & Change Management : Lead upskilling, change management and communication efforts to embed this capability across the organization.

Profile & Qualifications

• 10 years in a unique combination of omnichannel marketing, Digital Commerce, in‑store shopper marketing or related customer marketing and commercial leadership role preferably within CPG and/or retail environments.
• Demonstrated success in building new capabilities, leading cross‑functional initiatives and navigating complex organizations.
• Strong knowledge of retail content, shopper journeys and commerce activation from strategy through to shelf and measurement.
• Experience managing cross‑functional or matrixed teams including external partners (e.g. agencies, platforms).
• Comfortable working with data and performance metrics, able to interpret and act on insights.
• Highly collaborative, pragmatic and able to lead through influence not just authority.
• Thrives in ambiguity and motivated by building new enduring value.

What can you expect from Mars

• Work with diverse and talented Associates all guided by the Five Principles.
• Join a purpose‑driven company where we’re striving to build the world we want tomorrow today.
• Best‑in‑class learning and development support from day one including access to our in‑house Mars University.
• An industry competitive salary and benefits package including company bonus.

Required Experience: Director

Key Skills:

• Access
• Exploration
• Basic
• Application Engineering
• Art And Craft
• Accident Investigation

Employment Type: Full‑Time

Experience: years

Vacancy: 1