Director, Commercial Sales EMEA

6sense; Greater London; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A leading B2B revenue platform provider is seeking a Director of Commercial Sales in the UK to lead and inspire the EMEA sales team. This pivotal role involves attracting and coaching high-performing salespeople, successfully driving business targets, and designing playbooks for operational success. Ideal candidates should have a strong B2B sales background, experience in team leadership, and mastery of value-selling methodologies. The role offers rich career growth opportunities within a dynamic and high-impact environment.

Benefits

Health coverage

Paid parental leave

Quarterly wellness days

Stock options

Qualifications

• 10 years of B2B sales experience including 4 years leading high-performers.
• Proven track record of recruiting and developing high performers.
• Mastery of value-selling methodology.

Responsibilities

• Lead EMEA Commercial Sales organization and inspire a world-class sales team.
• Design and scale playbooks for success within accounts.
• Foster an inclusive team culture with high attainment.

Skills

B2B sales experience

Team leadership

Value-selling methodology

Cross-functional leadership

Job description

Our Mission

6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create manage and convert high-quality pipeline to revenue.

Our People

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in defining the future of our industry‑leading technology. 6sense is a place where difference‑makers roll up their sleeves, take risks, act with integrity and measure success by the value we create for our customers.

About the opportunity

At 6sense we are rewriting the playbook for how B2B revenue teams win. The Director Commercial Sales will lead our EMEA Commercial Sales organization to new heights. Reporting directly to the SVP International you will attract, coach and inspire a world‑class sales team that consistently outperforms ambitious targets and creates extraordinary outcomes for our customers. This is a high‑visibility, career‑defining role for a leader who thrives on building winning teams, shaping culture and driving growth in a fast‑moving, category‑leading company.

What you’ll do

• Attract, inspire and develop a team of exceptional Commercial Account Executives.
• Consistently outperform new business and expansion targets.
• Design and scale playbooks that win from opening doors to expanding our footprint within accounts.
• Partner closely with Customer Success to unlock long‑term value and drive expansion.
• Collaborate with GTM Enablement, Marketing and RevOps to sharpen execution and scale best practices.
• Foster a winning, inclusive and engaged team culture with high attainment and low attrition.
• Model excellence in value‑based selling to senior Commercial leaders (CMOs, VPs of Marketing, Sales, Demand Gen, RevOps).

What you’ll bring

Must‑haves

• 10 years of B2B sales experience including 4 years leading high‑performing teams.
• Proven track record of recruiting, onboarding and developing high performers.
• Consistent history of driving teams to 90% attainment.
• Mastery of value‑selling methodology (e.g., Command of the Message, MEDDPICC).
• Executive presence and success selling into senior business leaders.
• Strong cross‑functional leadership across CS, RevOps, Marketing and Enablement.
• Willing to work in‑office a minimum of two days a week (Tuesday and Thursday).

Strongly preferred

• Experience building Commercial sales motions in EMEA.
• SaaS experience in high‑growth environments.
• Domain expertise in Sales, Marketing or Revenue Operations technology.

Bonus

• Multilingual capability to support EMEA growth.
• Recognized industry thought leadership or track record scaling teams internationally.

The culture you’ll shape

At 6sense we believe culture is our competitive advantage. You’ll inherit a talented team that wants to be pushed, coached and celebrated. Your success will be measured not just by revenue but by how your people grow, how engaged they are and how much they believe they’re on a winning team.

Why 6sense, why now

• 6sense is the category leader in AI‑powered revenue platforms, named a Leader in the Forrester Wave.
• EMEA is a top‑priority growth engine. This is a high‑visibility role with direct access to senior leadership.
• You’ll help shape how we win in one of our most important regions.
• This role is a launchpad for broader international or global leadership opportunities at 6sense.

Our values at 6sense

• We lead with curiosity.
• We show grit every day.
• We are accountable to ourselves and each other.
• We win together by being inclusive and fun.

Our Benefits

Full‑time employees can take advantage of health coverage, paid parental leave, generous paid time‑off and holidays, quarterly self‑care days, stock options. We will provide the equipment and support you need to work and connect with your teams at home or in one of our offices.

We have a growth‑mindset culture that is represented in all that we do—from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well‑being is also top of mind for us. We host quarterly wellness education sessions to encourage self‑care and personal growth. From wellness days to ERG‑hosted events we celebrate and energize all 6sense employees and their backgrounds.

Equal Opportunity Employer

6sense is an Equal Employment Opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing or otherwise participating in the employee selection process please direct your inquiries to the HR team.

We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the “@6sense.com” domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee reach out to [e-mail].