Director, Analytics Enablement Fixed Term Contract

RAPP; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading analytics consultancy based in London is seeking a Director of Analytics Enablement for a 6-month fixed-term contract, likely to become permanent. The successful candidate will be the main point of contact for clients, delivering data-driven marketing effectiveness and ensuring compliance with data privacy regulations. The role involves designing and implementing tracking solutions using Google Tag Manager and Google Analytics while collaborating with internal teams to align analytics with business objectives. Strong experience in analytics and digital marketing is essential. This position offers a hybrid working model, requiring 3 days in the office and 2 days remote.

Qualifications

• 7 years of experience in analytics, digital marketing technology, or related roles.
• Advanced experience with Google Tag Manager (GTM) and Google Analytics.
• Familiarity with mobile measurement partners like AppsFlyer and Adjust.

Responsibilities

• Consult with clients to translate business objectives into analytics strategies.
• Design, implement and maintain tracking solutions focused on GTM and Google Analytics.
• Ensure compliance with data privacy regulations during data collection.

Skills

Google Tag Manager

Google Analytics

Adobe Analytics

Data Visualization

SQL

Power BI

JavaScript

Regression Analysis

Data Mining

Tools

Tealium

Amplitude

Salesforce Marketing Cloud

Tableau

Google Data Studio

Job description

Overview

Director Analytics Enablement

London

6 Months FTC Highly likely to be converted to permanent

Hybrid: 3 days in the office / 2 days remote

Your Role

You will act as the primary point of contact for clients on digital analytics tracking and taxonomy management. Your expertise will help clients leverage their data drive marketing effectiveness and ensure consistent high-quality measurement across web CRM and media platforms. You will translate business needs into actionable solutions ensuring data accuracy consistency and strict adherence to data privacy regulations and best practices.

Key Responsibilities

• Consult with clients to understand their business objectives and translate these into analytics strategies and technical requirements.
• Design implement and maintain tracking solutions with a primary focus on Google Tag Manager (GTM) and Google Analytics as well as supporting other platforms as needed.
• Develop document and enforce campaign naming conventions tagging standards and taxonomies to ensure clean consistent actionable data.
• Ensure all data collection and analytics implementations comply with data privacy regulations (GDPR PECR) and industry best practices; advise on privacy-by-design and consent management.
• Conduct rigorous QA validation and troubleshooting of analytics implementations to guarantee data accuracy and completeness.
• Create clear technical documentation and client-facing presentations; communicate complex concepts to both technical and non-technical audiences.
• Collaborate with internal teamsincluding strategy media web development and CRMto align analytics solutions with broader business objectives.
• Stay up-to-date with analytics trends platform updates and privacy regulations adapting solutions as needed.

Your Skills and Experience

• Tag Management : Advanced experience with platforms such as Google Tag Manager (GTM) Tealium and Ensighten.
• Analytics Platforms : Skilled in Google Analytics GA4 Adobe Analytics and Amplitude for web and app measurement.
• Mobile & Attribution : Familiarity with mobile measurement partners like AppsFlyer Adjust and Branch.
• Customer Data Platforms (CDPs) : Understanding of CDPs such as Salesforce Marketing Cloud Segment or ActionIQ.
• Taxonomy & Data Governance : Experience developing and maintaining taxonomies with exposure to tools like Claravine.
• Consent & Privacy : Working knowledge of consent management solutions (e.g. OneTrust TrustArc Cookiebot) and data privacy compliance.
• Media & Ad Tech : Exposure to campaign tracking integrations with platforms like Facebook Ads Manager Google Ads and DV360.
• Reporting & Automation : Proficiency in data visualization tools (Google Data Studio Tableau Power BI) and scripting (JavaScript Python) for analytics automation is a plus.
• Data Clean Rooms : Experience leveraging data clean rooms effectively (Live Ramp InfoSum) is a plus.
• General : Strong problem-solving documentation and stakeholder communication skills; ability to deliver technical solutions and insights to varied audiences. 7 years experience in analytics digital marketing technology or related roles.

Required Experience : Director

Key Skills

Adobe Analytics,Data Analytics,SQL,Attribution Modeling,Power BI,R,Regression Analysis,Data Visualization,Tableau,Data Mining,SAS,Analytics

Employment Type : Contract

Experience : years

Vacancy : 1