Director AI Search & Visibility

GB16 (FCRS = GB016) Novartis Pharmaceuticals UK Ltd.; Greater London; On-site; GBP 84,000 - 157,000; Full time

Benefits offered by this job

Performance-based bonus

Insurance plans

Retirement plans

Wellbeing resources

Global recognition programs

Hybrid working options

14 weeks parental leave

Long-term equity awards

Car allowance

Job summary

Novartis Pharmaceuticals UK Ltd. in London seeks a Director to lead AI Search and SEO initiatives, aligning content strategy with generative and traditional search engines. You will drive visibility, governance, and optimization across AI-driven discovery platforms.

The role requires a strong track record in SEO, AI search, and cross-functional leadership, with a focus on compliant, scalable content delivery in a global healthcare context.

Qualifications

• 10-12 years of relevant experience in technology development.

Responsibilities

• Define and lead the AI Search & SEO strategy across owned and earned channels.
• Establish and implement GEO (Generative Engine Optimization) principles for AI surface.
• Optimize content structure, tagging and taxonomy for machine readability.
• Collaborate with Content, Web and Omnichannel teams to ensure search-optimized content by design.
• Define and track AI search visibility metrics (LLMs, rankings, featured content).
• Lead experimentation in AI search and prompt optimization.
• Integrate search performance insights into omnichannel planning.
• Ensure compliance and brand standards in all optimization activities.

Skills

SEO

Agile delivery

Stakeholder management

Cross-functional leadership

Executive communication

Job description

Job Description Summary

Salary Range: £84,490.00 - £156,910.00

Location: London

Relocation Support: Yes

Are you ready to reimagine medicine for patients?

A new role has been created as part of our Customer Experience and Content Team.

The Director AI Search and Visibility will be accountable for maximizing the visibility, discoverability, and relevance of Novartis content across AI-powered search ecosystems and traditional search environments.

The role focuses on defining and executing the organization’s Search Engine Optimisation (SEO), GEO, and AI search strategy, ensuring that content is structured, optimized, and distributed to perform effectively across search engines, LLMs, and emerging discovery platforms.

Key Responsibilities

• Define and lead the AI Search & SEO strategy across owned and earned channels, ensuring strong visibility in both traditional search engines and AI-driven discovery platforms (LLMs, assistants, generative search).


• Establish and implement GEO (Generative Engine Optimization) principles to improve how Novartis content is surfaced, interpreted, and reused by AI systems.


• Optimize content structure, tagging, and taxonomy to ensure machine readability, modularity, and reusability across search and omnichannel ecosystems.


• Partner with Content, Web, and Omnichannel teams to ensure all content is search-optimized by design, not retrofitted.


• Define and track AI search visibility metrics, including presence in LLM-generated responses, featured content surfaces, and search rankings.


• Lead experimentation and innovation in AI search, including prompt optimization, structured content frameworks, and emerging discovery formats.


• Collaborate with Data & Analytics teams to integrate search performance insights into omnichannel planning and content strategy.


• Ensure alignment with compliance, governance, and brand standards in all search and AI-related optimization activities.


• Build internal capability and awareness around AI search trends, risks, and opportunities, positioning Novartis as a leader in this space.

Essential Requirements

• 10-12 years of relevant experience in technology development.


• Strong experience with search engine optimisation.


• Experience working in Agile delivery models, including backlog management, sprint planning, and collaboration with global stakeholders.


• Strong stakeholder management and communication skills, with the ability to influence senior leaders and align priorities across markets.


• Proven ability to lead cross-functional teams in global or multi-market environments.


• Excellent facilitation and executive-level communication skills and driving decisions.

Benefits & Rewards

• In addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters.


• The rewards of being part of our team go far beyond base pay and incentives.


• We also offer a variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and global recognition programs.


• In addition, we provide flexible and hybrid working options, where possible, and minimum 14 weeks paid parental leave.


• Long-term equity awards granted at group level may also be part of your package.


• You may be eligible for a company vehicle or a car allowance in accordance with the applicable local Novartis policies and guidelines.


• Read our brochure to learn more about our global total rewards offering: https://www.novartis.com/sites/novartis_com/files/novartis-life-handbook.pdf


• Note: Benefits and compensation may vary by country and are subject to local legal requirements, including provisions of collective bargaining agreements where applicable.


• A full overview of your compensation package, including any relevant collective bargaining agreement details applicable to your role based on your employment location and Novartis employer entity, will be communicated separately to you during the application process.

Commitment to Diversity and Inclusion

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse, equitable and inclusive environment that treats all employees with dignity and respect, as outlined in our Code of Ethics.

Why Novartis

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people working together—collaborating, supporting, and inspiring one another—to achieve breakthroughs that change patients' lives.

Ready to create a brighter future together?

https://www.novartis.com/about/strategy/people-and-culture

Company Culture

Improving the lives of people living with disease takes more than innovative science. It takes a focus on the needs of people and a community committed to meeting them. It takes a team of people like you.

Working together. Learning together. Thriving together. Discover how you can join us in changing people’s lives.

Skills Desired

• Brand Analysis


• Brand Awareness


• Commercial Excellence


• Cross-Functional Collaboration


• Customer Engagement


• Customer Insights


• Digital Marketing


• Influencing Skills


• Inspirational Leadership


• Media Campaigns


• People Management


• Product Marketing


• Product Roadmap


• Return on Investment (ROI)


• Stakeholder Engagement
  
• Stakeholder Management


• Thought Leadership


• Trend Analysis